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2021 Next Creative Leaders Work - NCL Work

Snickers Hunger Insurance

Agency Hyun Seo Yoo

Client NCL 2021 | Hyun Seo Yoo

Category

NCL 2021

Annual ID

NCL21_25_10

Being hungry has got people into all kinds of trouble as a result, and until now there’s been no place for them to turn. So SNICKERS decided to help. SNICKERS launched its own insurance to cover people for the mistakes they make because they are hungry. Paying out in Snickers bars to get them back to being them. The first and only insurance of its kind, HUNGER INSURANCE paid out for literally anything, as long as it was down to hunger. We worked with real underwriters to develop an A.I. bot to assess claims. People came to our website, SNICKERSHUNGERINSURANCE.COM, to tell us about their blunder. The bot judged the severity and frequency of the blunder, using keywords and Google data. Then factored in data like time of day, mood, location, to judge if it was because of hunger or not - to give a payout of between 1 and 50 SNICKERS - giving a mobile coupon redeemable at stores across the UAE.

This project is:
Client-commissioned

Agency
Impact BBDO

My Role in This Project
Art Director + Designer
Developed the idea and designed a full look and feel for the campaign including the brand identity for “Hunger Insurance”. Worked closely with the copywriter to roll out the full 360 campaign including 1 informercial, 4 testimonial videos, website, social posts, chat bot, outdoor ads and in-store collateral.

2021 Awards

NCL Work
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