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Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders Work - NCL Work

The Bulletproof Book

Agency Hyun Seo Yoo

Client NCL 2021 | Hyun Seo Yoo


NCL 2021

Annual ID


In 2012, Malala Yousufzai, Shazia Ramzan and Kainat Riaz were shot by the Taliban for their crime of wanting to go to school in Northern Pakistan. They survived their injuries and emerged as determined spokespersons for the right of girls to be educated. Tasked with telling their story, we designed a symbol with the ultimate message of resistance: a book that speaks of knowledge being more powerful than any bullet that might try to stop it. Introducing the world's first bulletproof novel: a book that tells the girls' stories on paper but which is bound with a cover made of bullet-resistant Kevlar-XP fibre. Released on World Book Day, all sales profits go to charities under SOC Outreach Foundation to help girls' education.

This project is:

Impact BBDO

My Role in This Project
Designed the full book, including the cover and inside page layouts as well as the material.

2021 Awards

NCL Work
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