The Tribeca Film Festival has become a staple of culture in New York City. To celebrate its 15th year, we created a campaign celebrating iconic landmarks of New York City along with famous scenes throughout the history of film. By combining voice and facial recognition with motion technology, the ReActor can record participants acting out iconic scenes from popular movies like When Harry Met Sally and The Devil Wears Prada. The public can engage and be judged based on their performances, with high scores earning tickets to the film festival. We’ve also created series of posters that integrates the festival logo into notable scenes selected throughout all the boroughs of New York City. The notable buildings and forms were used to complete the logo.


This project is:
Client-commissioned

Agency
JWT NY

My Role in This Project
Designer
Worked closely with the team on idea development, designed the posters and interface of the ReActor machine.