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Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders Work - NCL Work

Clash of Clans - Goodbye Old Stuff

Agency Whitney Downing

Client NCL 2022 | Whitney Downing


NCL 2022

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Client Name
Supercell OY

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My Role in This Project
On “Goodbye Old Stuff” I was responsible for concepting the idea into a musical. I art directed the music video and worked with Psyop to make sure the animation reflected the script.

Project Description
In Supercell's Clash of Clans, Hammer Jam is an event that typically arrives ahead of an update. The event includes in-game discounts and was announced with a musical twist. The announcement of Hammer Jam was accompanied by a Clash of Clans musical that engaged and enthralled the Clash community. Filled with easter eggs, "Goodbye Old Stuff" is an ode to the core Clash community while steering clear of the pitfalls of stereotypical mobile game ads.

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