Project Type
Client-commissioned

Agency
Wieden+Kennedy

Client Name
Supercell OY

Client URL
https://supercell.com/en/games/clashofclans/

My Role in This Project
On “Goodbye Old Stuff” I was responsible for concepting the idea into a musical. I art directed the music video and worked with Psyop to make sure the animation reflected the script.

Project Description
In Supercell's Clash of Clans, Hammer Jam is an event that typically arrives ahead of an update. The event includes in-game discounts and was announced with a musical twist. The announcement of Hammer Jam was accompanied by a Clash of Clans musical that engaged and enthralled the Clash community. Filled with easter eggs, "Goodbye Old Stuff" is an ode to the core Clash community while steering clear of the pitfalls of stereotypical mobile game ads.