Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders Work - NCL Work

Inspiring Spirit

Agency Stephanie Gwee

Client NCL 2022 | Stephanie Gwee


NCL 2022

Annual ID


Project Type

Saatchi & Saatchi Singapore

Client Name

Client URL

My Role in This Project
Copywriter and Creative Lead on Scoot.

Ideation, execution, leading a team to push this initiative out of the agency.

Project Description
It’s a classic David vs Goliath story – Singaporean budget airline Scoot noticed that a big-and-ballsy American airline Spirit was ripping off our communications. Instead of lawyering up and sending cease-and-desist letters, we sent them a toolkit on how to copy our work better.

From our CI guides to ready-to-launch ads that their creative teams can just trace over, we taught them how to do Scoot ads while calling them out on their plagiarism. The kits were sent to the media, and the PR engine took over. Getting us lots of brand love from Asia to America. The small guys won again.

2022 Awards

NCL Work
Share To

Related Awards





Follow Us