Project Type
Client-commissioned

Agency
Ogilvy Africa

Client Name
Roto Tanks

Client URL
https://www.rotomoulders.com/

My Role in This Project
My role in this campaign was in my participation was working with the creative lead team in the post-production of the project, including the voice acting and entries of the case study.

Project Description
In Kenya, over 26% of children under 5 years of age, that’s 1 in 4 children suffer from chronic malnutrition. A significant reason being, young mothers living in media dark regions are unaware of the importance of proper breast feeding and complementary feeding practices, that are crucial in the first 24 months of their child’s development.

These women work long hours while carrying their babies on their backs in a sling, using distinct, vividly patterned cloth wraps called lessos. Traditionally, lessos are usually adorned with words of hope and love. They are often passed down to convey tribal stories and wisdom over many generations.

We decided to turn these lessos into lessons in postnatal nutritional care.

As the first 24 months are the most crucial in a child’s nutrition and development, we created 3 different Lesso Lessons. One for each of the 3 stages, containing illustrative and instructive lessons on proper breastfeeding and complementary feeding to serve as a daily guide and reminder on raising a healthy child. Roto Tanks, with their vast, deep-reaching logistics and delivery capabilities distributed the lessos during health awareness drives conducted by healthcare professionals.