Project Type
Client-commissioned

Agency
Isobar Kenya

Client Name
Procter & Gamble

Client URL
https://us.pg.com/

My Role in This Project
My role in this campaign was as a Creative Lead. This involved leading the agencies conceptualization, scripting and production, being involved with all stages of the process - from cracking the brief, to coming up with the dance moves!

Project Description
Pampers Pants are designed to give babies the best range of movement, however this product had a low market share. During the beginning of the pandemic, the worlds between "work" and "home" were completely blurred. This meant that working mother's had to balance both of these roles while finding ways to be great at each. By using the swahili word for "movement" (songa), we created a fun engagement campaign around moving with your baby, giving mothers and babies who were in lockdown a fun activity they could do indoors, while also promoting the benefit of our Pants.