Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders Work - NCL Work

Kenchic - Breasts for Breasts

Agency Chesang' Koech

Client NCL 2022 | Chesang' Koech


NCL 2022

Annual ID


Project Type

Isobar Kenya

Client Name

Client URL

My Role in This Project
My role in this campaign was in working with the lead creative of this project and assisting to shape the recipe around it being a "life-saving recipe" through the case study script.

Project Description
During Breast Cancer Awareness month, Isobar Kenya partnered with Kenya's top poultry product producer - Kenchic, to create awareness of the importance of a self-check. Knowing that Kenyan's love to consume content around food, we disguised a self-check instructional video as a food recipe. This concept helped us bypass Facebook's censorship rules and navigate the taboo in the region around talking about women's bodies, while sharing an important message that could possibly save lives.

2022 Awards

NCL Work
Share To

Related Awards





Follow Us