Project Type
Client-commissioned

Agency
Isobar Kenya

Client Name
Kenchic

Client URL
https://www.kenchic.com/

My Role in This Project
My role in this campaign was in working with the lead creative of this project and assisting to shape the recipe around it being a "life-saving recipe" through the case study script.

Project Description
During Breast Cancer Awareness month, Isobar Kenya partnered with Kenya's top poultry product producer - Kenchic, to create awareness of the importance of a self-check. Knowing that Kenyan's love to consume content around food, we disguised a self-check instructional video as a food recipe. This concept helped us bypass Facebook's censorship rules and navigate the taboo in the region around talking about women's bodies, while sharing an important message that could possibly save lives.