Project Type
Personal/passion project

Agency
-

Client Name
-

My Role in This Project
Some friends and I were craving to do a personal project that had a real impact on people. One day, talking about life and hobbies, we realized that we had an opportunity: use the month of Breast Cancer prevention to encourage women to do the self-exam by using something we all love: art.

I was also responsible for the copywriting.

Project Description
Museums have always told us not to touch their arts. So we decided to use those arts to talk about something that should be touched: our breasts.