Project Type
Client-commissioned

Agency
BETC São Paulo

Client Name
Hershey's

My Role in This Project
Hershey's launched a platform to give women more space and visibility. At the same period time, something was brought to our's attention: sororidade, which means sisterhood in Portuguese, was not in our dictionaries. So my role here was to find a way to get attention to this problem and use the Her She platform to bring light to it.

Project Description
In Portuguese, “sororidade” it’s a synonymous for sisterhood. But a word as relevant as this is not yet in most of the main dictionaries in Brazil. that's why we created the One-Word Dictionary: Sororidade.

With only definitions for sororidade, each page was illustrated and diagrammed in a different way, to enhance each one of the definitions written by strong and talented women from different fields, with different cultures and backgrounds.