Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders Work - NCL Work

Foamy Haircut

Agency Julia Malavazzi

Client NCL 2022 | Julia Malavazzi


NCL 2022

Annual ID


Project Type

Africa DDB

Client Name
Brahma - Ab Inbev

My Role in This Project
My role here was to create a campaign that would connect with all Brazilians. As someone who is not a #1 football fan, I tried to look at this briefing from a different point of view. That's where the insight of using the culture that permeates Brazilian soccer came from.

I was also responsible for the copywriting.

Project Description
Everybody knows Brazilian soccer. Not only for our players' unique skills but also for their iconic hairs. How could Brahma, the biggest soccer sponsor in Brazil, rescue the tradition of haircuts that made history and also reinforce the cremosity that only Duplo Malte has?

2022 Awards

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