Project Type
Client-commissioned

Agency
AKQA São Paulo

Client Name
Free Fire

Client URL
https://ff.garena.com/

My Role in This Project
I was the Art Director responsible for The Real Airdrop Project. I participated in all stages of the project, from the creation of the idea as a whole to the thought on the best way to introduce the idea to the world, into and outside the app.

We turned drops into reality and gave a real gift to Free Fire fans. To make this possible, we've created an experience that could be accessed via WebApp, in which we combined real flight data with users' geolocation in real-time. The campaign was a success and a lot of people talked about it.


Project Description
The Real Airdrop made real planes drop in-game items into people's phones. In the game, planes fly by and drop items. So, we turned that into reality: when a real plane flew by, all you had to do was point your phone up to the sky and collect an airdrop that would go straight to your in-game wallet.