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2022 Next Creative Leaders Work - NCL Work
Love, Lawyers & The Government
Agency Ashley Veltre
Client NCL 2022 | Ashley Veltre
Category
NCL 2022
Annual ID
NCL22_Veltre_10
Project Type
Client-commissioned
Agency
TBWA\Chiat\Day NY
Client Name
Family Equality
Client URL
https://www.familyequality.org/
My Role in This Project
This project is so deeply personal to me, that it was almost impossible to make. I see a lot of "pride" projects that celebrate love and visibility, but to be able to help fix a problem that impacts the future and daily lives of the LGBTQIA+ people (myself included) using humor, has made me the "proudest".
Coincidentally, we started writing this film at a time right after I got married, and my wife and I were talking about starting a family. When we began researching on how many ways the LGBTQ+ community could start families, we went through a range of emotions. Anger, sadness, and joy when it worked out. Learning about it was a rollercoaster, just like going through the process. But my style isn't to ever be sad, it's to get people's attention with humor. It struck a chord that got people outside of the community to listen by subverting something they were familiar with, a bedtime story.
We wanted this film to be authentic, because it came from an authentic place. Our directors, producers, down to our actors all identified as LGBTQ+, lending their personal experiences to the project.
Project Description
When the Marriage Equality Act was passed in 2011, people believed that its rights and protections extended to LGBTQ+ people when having a child. In learning how complex, discriminatory, and unhelpful the system is for a queer family, we created an equally complicated bed time story.
“Where do babies come from?” It’s a question every parent hopes they never get asked. But for an LGBTQ+ parent, the question is even more difficult to answer. The process is expensive, it’s aggressively complicated, and worst of all, it’s filled with systemic discrimination and bias against these parents. It’s hard to explain. But then again, so is explaining birth to a six-year-old.
Luckily, we found others who are as sad/mad/pissed as we were about this process. The Family Equality organization became our partner to rally Americans around their mission: to galvanize support for the Equality Act and the John Lewis Every Child Deserves a Family Act – all pieces of legislation designed to remove barriers between the LGBTQ+ community and parenthood.
We released this film, on National Parents Day, a day that should be amazing for everyone, is bittersweet for some.
Client-commissioned
Agency
TBWA\Chiat\Day NY
Client Name
Family Equality
Client URL
https://www.familyequality.org/
My Role in This Project
This project is so deeply personal to me, that it was almost impossible to make. I see a lot of "pride" projects that celebrate love and visibility, but to be able to help fix a problem that impacts the future and daily lives of the LGBTQIA+ people (myself included) using humor, has made me the "proudest".
Coincidentally, we started writing this film at a time right after I got married, and my wife and I were talking about starting a family. When we began researching on how many ways the LGBTQ+ community could start families, we went through a range of emotions. Anger, sadness, and joy when it worked out. Learning about it was a rollercoaster, just like going through the process. But my style isn't to ever be sad, it's to get people's attention with humor. It struck a chord that got people outside of the community to listen by subverting something they were familiar with, a bedtime story.
We wanted this film to be authentic, because it came from an authentic place. Our directors, producers, down to our actors all identified as LGBTQ+, lending their personal experiences to the project.
Project Description
When the Marriage Equality Act was passed in 2011, people believed that its rights and protections extended to LGBTQ+ people when having a child. In learning how complex, discriminatory, and unhelpful the system is for a queer family, we created an equally complicated bed time story.
“Where do babies come from?” It’s a question every parent hopes they never get asked. But for an LGBTQ+ parent, the question is even more difficult to answer. The process is expensive, it’s aggressively complicated, and worst of all, it’s filled with systemic discrimination and bias against these parents. It’s hard to explain. But then again, so is explaining birth to a six-year-old.
Luckily, we found others who are as sad/mad/pissed as we were about this process. The Family Equality organization became our partner to rally Americans around their mission: to galvanize support for the Equality Act and the John Lewis Every Child Deserves a Family Act – all pieces of legislation designed to remove barriers between the LGBTQ+ community and parenthood.
We released this film, on National Parents Day, a day that should be amazing for everyone, is bittersweet for some.
2022 Awards
NCL Work
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