ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Talents & Influencer
Annual ID
OSA21_BE006B
Description
‘A Scripted Life’ is a documentary that blends cinematic styles with an inspirational, real narrative. Ning is an actress who played the role of a cancer patient in a popular drama series, and was later diagnosed with a brain tumour in real life. This documentary followed her days leading up to her surgery, without knowing the possible outcome. To introduce her background story, a stand-in actress was used to re-enact scenes of her diagnosis and her emotional journey. The artistic take on it blurs the line between fiction and reality. Holding viewers’ attention up to the end.
Mental health issues such as depression and anxiety are on the rise among Thai millennial women. Many brands give empowering messages, i.e. feel strong, believe you can… and it’s all beginning to sound like empty brand talk with no real relevance to the increasing struggles they face everyday. Pantene wants to show support with a message based on understanding, empathy and authenticity.
A lot of women get a new hairstyle when they want to feel different or when faced with challenging times. People often get a new style after a bad break-up, to prepare for a new job, after a new move etc. A simple change in hairstyle is the easiest way to get that ‘restart’ feeling. It’s the first small step towards self care. Instead of the usual ‘empowering’ talk, we remind them sometimes the smallest of change in hair can give a fresh feeling, even for the slightest moment.
The story proved to be inspiring and resonated extremely well with the target audience. Many shared tips on small things people can do daily to feel better. Leading to a wave of support and encouraging messages on social media. Others shared their personal life struggles and noted that the piece of content is a reminder to take better care of themselves everyday, starting with the smallest change outside.
Mental health issues such as depression and anxiety are on the rise among Thai millennial women. Many brands give empowering messages, i.e. feel strong, believe you can… and it’s all beginning to sound like empty brand talk with no real relevance to the increasing struggles they face everyday. Pantene wants to show support with a message based on understanding, empathy and authenticity.
A lot of women get a new hairstyle when they want to feel different or when faced with challenging times. People often get a new style after a bad break-up, to prepare for a new job, after a new move etc. A simple change in hairstyle is the easiest way to get that ‘restart’ feeling. It’s the first small step towards self care. Instead of the usual ‘empowering’ talk, we remind them sometimes the smallest of change in hair can give a fresh feeling, even for the slightest moment.
The story proved to be inspiring and resonated extremely well with the target audience. Many shared tips on small things people can do daily to feel better. Leading to a wave of support and encouraging messages on social media. Others shared their personal life struggles and noted that the piece of content is a reminder to take better care of themselves everyday, starting with the smallest change outside.
2021 Awards
Total Points: 6
Bronze Award
Credits
Agency
GREYNJ United / Bangkok
Art Director
Jesse Wong
Writer
Jesse Wong
Natthinee Ruengves
Chief Creative Officer
Jureeporn Thaidumrong
Creative Director
Asawin Phanichwatana
Jesse Wong
Director
Nottapon Boonprakob
Account Director
Jessica Kositthanakorn
Associate Creative Director
Sara Badr
Chairman
Thor Santisiri
Chief Executive Officer
Kanaporn Hutcheson
Chief Operation Officer
Thipayachand Hasdin
Deputy Chief Creative Officer
Asawin Phanichwatana
Film Producer
Pacharin Surawatanapongs
General Manager
Kanokkorn Seehapan
Global Business Director
Brenda Chung
Project Management Director
Kanoksak Kanchanachutha
Regional Account Director
Pritika Gupta
Senior Account Executive
Kelvin Jameson
Nattawut Methithawat
Pruetthaphol Riennimitr
Senior Regional Producer
Aida Ghazali
Senior Traffic Coordinator
Juthamas Tantated
Strategic Planning Manager
Smith Lumdubchan
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