ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Ugly, but good for you
Agency M&C Saatchi / Sydney + We Love Jam Studios / Sydney + Hyland Media / Sydney + Baiada - Lilydale/Steggles / Sydney
Category
Branded Music Content
Annual ID
OSA21_BE011M
Description
Turkeys are ugly, but delicious and very high in protein.
The problem was protein-loving fitness fans didn’t know this.
With people forced to train and cook at home in 2020, Steggles saw an opportunity.
We worked with Spotify to release workout hits and reach fitness fans while they were exercising.
The music was composed to fit seamlessly into the top fitness playlists and flow into the ad breaks.
Comedic lyrics drew the listener in with songs about the virtues of our ugly bird.
Ultimately, we reminded people that ugly things are good for them… especially our ugly, protein-rich bird.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
M&C Saatchi / Sydney
Client / Brand
Baiada - Lilydale/Steggles / Sydney
Music / Sound Production Company
We Love Jam Studios / Sydney
Media Distribution Company
Hyland Media / Sydney
Art Director
Melissa Hawkett
Writer
Jason Leigh
Chief Creative Officer
Cam Blackley
Composer
Hylton Mowday
Executive Creative Director
Avish Gordhan
Mandie Van Der Merwe
Brand Manager
Saba Khan
Senior Account Director
Laura Jones
Senior Producer
Sarah Cowen
Account Manager
Sarah Dillon
Assistant Brand Manager
Rhiannon Purrer Izatt
Comms Executive
Isobel Beith
Group Business Director
Christina Qazi
Group Head
Vanessa Boueyres
Head of Marketing
Yash Gandhi
Senior Brand Manager
Shawn Stevens
Voice artist
Jason Leigh
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