ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Product Design
Annual ID
OSA21_DE002S
Description
Australia went into national lockdown in March 2020, due to the COVID-19 pandemic. Businesses across the nation were closed overnight, as the government attempted to halt the spread of the virus. Months later, as the rate of daily infections was consistently maintained at zero, restrictions started to lift, and eventually businesses such as pubs/bars were allowed to open to the public again. However, Australians were understandably a little slow to return to pubs/bars, as group interactions still made many people a little hesitant and nervous.
Our client, Merivale, owns 70 licenced venues in Sydney, and our brief was to encourage consumers to come back to these establishments, especially in groups. Yep, our job was to normalise Aussies going back to the pub – a brief that would have seemed extremely redundant pre-COVID! How did we do this? By solving an age-old problem and particular pain point for many pub patrons.
Our client, Merivale, owns 70 licenced venues in Sydney, and our brief was to encourage consumers to come back to these establishments, especially in groups. Yep, our job was to normalise Aussies going back to the pub – a brief that would have seemed extremely redundant pre-COVID! How did we do this? By solving an age-old problem and particular pain point for many pub patrons.
2021 Awards
Total Points: 14
Silver Award
Credits
Agency
Ogilvy Australia
Design Firm
Vert Design
PR / Marketing Agency
Example
Client / Brand
Merivale
Art Director
Andy Cooke
Creative Director
Andrew Hankin
Boris Garelja
Executive Creative Director
Derek Green
Gavin McLeod
Account Director
Tom Warren
Business Development Manager
Ben Ackman
Chief Strategy Officer
Ryan O'Connell
General Manager
Nathan Quailey
Group Beverage Manager
Paul Mant
National Account Manager - On Premise
Ben Besser
Principal
Andrew Simpson
Senior Account Manager
Talia Cox
Senior Industrial Designer
Michell Brown
Senior Marketing & Partnerships Manager
Ben Collis
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