ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Product Design
Annual ID
OSA21_DE006M
Description
Last year in Shanghai, the Waste Classification and Administration Regulations were officially issued and implemented. Knowledge of these regulations, however, is still not widespread with many people unaware of which kind of waste should be put into which recycling bin. With the purpose of promoting the regulations and helping people better understand waste sorting, the environmental protection department of STDecaux launched a special project.
The concept of a blind box has become increasingly popular in recent years. Insight came in the form of combining the love of the blind box minifigure idea with learning about waste sorting. Using popular art toy style licensed minifigures the Waste- Sorting Blind Box becomes a gift that people crave to own.
To develop this project, we selected a variety of representative waste, such as glass bottles, banana peels, cigarette butts, expired pills, broken light bulbs, dirty masks, etc. 30 adorable licensed minifigures to be designed and made from recycled materials. These were then packed into mini trash cans are also made from recycled materials. A series of metro posters were created for people to scan with mobile phones and participate in the ‘Guess What Kind of Waste I Am’ quiz. Winners had a chance to win a Waste-Sorting Blind Box with a random minifigure included. Waste bin shaped vending machines were also set up in metro stations. From these, people can purchase Waste-Sorting Blind Boxes through mobile phone payment. With each minifigure, graphic description of fun facts about the waste classification system is attached. The attractive blind box and collectible minifigure imperceptibly spreads the knowledge of waste classification among people.
The concept of a blind box has become increasingly popular in recent years. Insight came in the form of combining the love of the blind box minifigure idea with learning about waste sorting. Using popular art toy style licensed minifigures the Waste- Sorting Blind Box becomes a gift that people crave to own.
To develop this project, we selected a variety of representative waste, such as glass bottles, banana peels, cigarette butts, expired pills, broken light bulbs, dirty masks, etc. 30 adorable licensed minifigures to be designed and made from recycled materials. These were then packed into mini trash cans are also made from recycled materials. A series of metro posters were created for people to scan with mobile phones and participate in the ‘Guess What Kind of Waste I Am’ quiz. Winners had a chance to win a Waste-Sorting Blind Box with a random minifigure included. Waste bin shaped vending machines were also set up in metro stations. From these, people can purchase Waste-Sorting Blind Boxes through mobile phone payment. With each minifigure, graphic description of fun facts about the waste classification system is attached. The attractive blind box and collectible minifigure imperceptibly spreads the knowledge of waste classification among people.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
THE NINE SHANGHAI / Shanghai
Art Director
Jody Xiong
Chief Creative Officer
Jody Xiong
Designer
Hu Mo
Jody Xiong
Zhu Xiaohai
Illustrator
Liu Junhao
Producer
Siqi Zhu
Typographer
Yan Yongliang
Project Manager
Roy Lin
Steed Xu
Production
Yori Ma
Project Director
Grace Zhou
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