ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Product Design
Annual ID
OSA21_DE008M
Description
Bamboo has been essential material for the lives of Japanese. On the other hand, bamboo is facing a decline in demand, and now the bamboo forests are being abandoned. What has this brought? Destruction and disaster to the eco-system. For the SDGs, LIFULL, a leading real estate information company in Japan, brought a solution to this issue.
“Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores.
As a result, 300 thousand of abandoned trees have been consumed and 6000 square meters of the natural environment has been conserved. Profit earned from the project is returned to the collaborators to fund continued and expanded efforts for this challenge.
2021 Awards
Total Points: 2
Merit Award
Credits
Internal / In-House Agency
LIFULL / Tokyo
Client / Brand
LIFULL / Tokyo
Art Director
Takaya Masuda
Copywriter
Mai Kaneda
Chief Creative Officer
Kohei Kawasaki
Designer
Akihiro Kuwahara
Mikiko Goto
Yoko Mori
Director of Photography
Koichi Takagi
Photographer
Naoto Ishimaru
Project Manager
Seo Yongbom
Toru Kayama
Chef
Riku Yakushijin
Shiho Sakamoto
Creative Producer
Hisaya Kato
Event Producer
Takahiro Natsukuri
Yasunori Shioda
Event Production assistant
Kurumi Furuno
Event Production Designer
Satoshi Funakoshi
Film Director
Kurando Furuya
Film Producer
Kyoichi Shibukawa
Film Production Manager
Daiju Yoshida
Frontend Engineer
Satoshi Ueno
PR Director
Maki Horiuchi
Megumi Sakamoto
Shoko Nojiri
PR Planner
Akira Yoshino
Hirokatsu Goto
Hiroshi Maruyama
Yohei Ohno
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