ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Design

Bamboo Sweets

Agency LIFULL / Tokyo



Product Design

Annual ID



Bamboo has been essential material for the lives of Japanese. On the other hand, bamboo is facing a decline in demand, and now the bamboo forests are being abandoned. What has this brought? Destruction and disaster to the eco-system. For the SDGs, LIFULL, a leading real estate information company in Japan, brought a solution to this issue. “Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores. As a result, 300 thousand of abandoned trees have been consumed and 6000 square meters of the natural environment has been conserved. Profit earned from the project is returned to the collaborators to fund continued and expanded efforts for this challenge.

2021 Awards

Total Points: 2

Merit Award


Internal / In-House Agency

LIFULL / Tokyo

Client / Brand

LIFULL / Tokyo

Art Director

Takaya Masuda


Mai Kaneda

Chief Creative Officer

Kohei Kawasaki

Director of Photography

Koichi Takagi


Naoto Ishimaru

Project Manager

Seo Yongbom
Toru Kayama


Riku Yakushijin
Shiho Sakamoto

Creative Producer

Hisaya Kato

Event Producer

Takahiro Natsukuri
Yasunori Shioda

Event Production assistant

Kurumi Furuno

Event Production Designer

Satoshi Funakoshi

Film Director

Kurando Furuya

Film Producer

Kyoichi Shibukawa

Film Production Manager

Daiju Yoshida

Frontend Engineer

Satoshi Ueno

PR Director

Maki Horiuchi
Megumi Sakamoto
Shoko Nojiri

PR Planner

Akira Yoshino
Hirokatsu Goto
Hiroshi Maruyama
Yohei Ohno


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