ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Film & Video Craft

Meddle in the New Zealand Election

Agency Special / Auckland + Poem + Sweetshop

Client Every Kiwi Vote Counts



Annual ID



Only 1 in 10 New Zealanders living overseas voted in their own election. With roughly one million Kiwis abroad, that’s a lot of people not having a say. So, in the 2020 election, nonpartisan initiative Every Kiwi Vote Counts wanted to convert non-voters.   Say what you want about Russia and their influencing of other countries’ elections, but you’ve got to admit, those meddlers damn well get results!   So, we turned to the experts in online election influencing. Viktor, the Russian led a campaign asking kiwis to ‘Meddle in the New Zealand election’. He targeted overseas Kiwis on social, by forcing his sneaky videos into his target’s news feeds all over the world. Constantly sending them to his website to vote.   And like any good meddler, he got the job done. Enrolment went up 24%, online votes cast were up by 42%, we had the largest shift in electoral seats since 1999 and a Maori seat was historically gained.

2021 Awards

Total Points: 14

Silver Award



Special / Auckland

PR / Marketing Agency


Production Company


Chief Creative Officer

Tony Bradbourne


Damien Shatford

Director of Photography

Adam Luxton


Luke Haigh

Executive Creative Director

Lisa Fedyszyn
Jonathan McMahon

Executive Producer

Ben Dailey
Kate Roydhouse


Troy Goodall

Social Media Manager

Angus Roberts

Account Director

Bonnie Shum

Senior Producer

Sally Lankshear
Jo Kelly

Chief Strategy Officer

Rory Gallery


Dave Gibson

Creative Design Director

Heath Lowe


Hamish Kuka

Intermediate Art Director

Till Dittmers

Intermediate Copywriter

Jack Gravatt

Managing Partner

Michael Redwood


Erica Llorico
Matt Holmes

Social & Brand Strategist

Daisy Conroy-Botica

Social Media Strategist

Brogan Lipman

Strategic Lead

Tracey Lee

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