ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Writing
Annual ID
OSA21_FCR003S
Description
Only 1 in 10 New Zealanders living overseas voted in their own election. With roughly one million Kiwis abroad, that’s a lot of people not having a say. So, in the 2020 election, nonpartisan initiative Every Kiwi Vote Counts wanted to convert non-voters.
Say what you want about Russia and their influencing of other countries’ elections, but you’ve got to admit, those meddlers damn well get results!
So, we turned to the experts in online election influencing. Viktor, the Russian led a campaign asking kiwis to ‘Meddle in the New Zealand election’. He targeted overseas Kiwis on social, by forcing his sneaky videos into his target’s news feeds all over the world. Constantly sending them to his website to vote.
And like any good meddler, he got the job done. Enrolment went up 24%, online votes cast were up by 42%, we had the largest shift in electoral seats since 1999 and a Maori seat was historically gained.
2021 Awards
Total Points: 14
Silver Award
Credits
Agency
Special / Auckland
PR / Marketing Agency
Poem
Production Company
Sweetshop
Chief Creative Officer
Tony Bradbourne
Director
Damien Shatford
Director of Photography
Adam Luxton
Editor
Luke Haigh
Executive Creative Director
Lisa Fedyszyn
Jonathan McMahon
Executive Producer
Ben Dailey
Kate Roydhouse
Photographer
Troy Goodall
Social Media Manager
Angus Roberts
Account Director
Bonnie Shum
Senior Producer
Sally Lankshear
Jo Kelly
Chief Strategy Officer
Rory Gallery
Colourist
Dave Gibson
Creative Design Director
Heath Lowe
Graphics
Hamish Kuka
Intermediate Art Director
Till Dittmers
Intermediate Copywriter
Jack Gravatt
Managing Partner
Michael Redwood
PR
Erica Llorico
Matt Holmes
Social & Brand Strategist
Daisy Conroy-Botica
Social Media Strategist
Brogan Lipman
Strategic Lead
Tracey Lee
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