ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Animation
Annual ID
OSA21_FCR006B
Description
In China’s condom market, 001 condoms (condoms with a thinness of 0.01mm) is the category standard for ultra-thin condom technology. After extensive safety testing, Durex finally launched their own 001 line. To assure 'break-anxious' consumers that Durex is the safest 001 on the market, Durex partnered with a brand known to test safety just as extensively: The Volvo XC40. Underscored by Volvo’s dependable brand reputation in China, the film’s visual narrative revolves around safety as a driving plot point. The film follows a couple who wakeup from a VR simulated dream and drive their Volvo XC40 to a safe reality on '001 Island.' In addition to highlighting Durex 001 benefits such as ‘real’ closeness,「safety」stands out as the key attribute conceptually uniting this unexpected brand crossover. Colored in signature Durex 001 colors (black and gold), the film encourages audiences to approach intimacy and embrace reality with a sense of security.
2021 Awards
Total Points: 6
Bronze Award
Credits
Agency
Amber China / Shanghai
Post Production Company
PAFASSION LAB / Shanghai
Art Director
Jody Xiong
Copywriter
Hongyu Bai
Chief Creative Officer
Amber Liu
Creative Director
Cherry Wang
Willow Yang
Director
Jody Xiong
Executive Producer
Ken Wang
Group Creative Director
Kidd Zhang
Account Director
Aska Yao
Jessie Lu
Lisa Song
Maureen Nan
Chief Executive Officer
Amber Liu
Senior Art Director
Zack Zhou
Tom Tang
Senior Copywriter
Colin Chen
Group Head
Can Shi
Strategic Director
Chris Zhang
Simon Chen
Strategic Planner
Sarah Bourek
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