One Asia

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Film & Video Craft

SAFELY FEEL THE REAL WORLD

Agency Amber China / Shanghai + PAFASSION LAB / Shanghai

Client Durex

Category

Animation

Annual ID

OSA21_FCR006B

Description

In China’s condom market, 001 condoms (condoms with a thinness of 0.01mm) is the category standard for ultra-thin condom technology. After extensive safety testing, Durex finally launched their own 001 line. To assure 'break-anxious' consumers that Durex is the safest 001 on the market, Durex partnered with a brand known to test safety just as extensively: The Volvo XC40. Underscored by Volvo’s dependable brand reputation in China, the film’s visual narrative revolves around safety as a driving plot point. The film follows a couple who wakeup from a VR simulated dream and drive their Volvo XC40 to a safe reality on '001 Island.' In addition to highlighting Durex 001 benefits such as ‘real’ closeness,「safety」stands out as the key attribute conceptually uniting this unexpected brand crossover. Colored in signature Durex 001 colors (black and gold), the film encourages audiences to approach intimacy and embrace reality with a sense of security.

2021 Awards

Total Points: 6

Bronze Award

Credits

Agency

Amber China / Shanghai

Post Production Company

PAFASSION LAB / Shanghai

Art Director

Jody Xiong

Copywriter

Hongyu Bai

Chief Creative Officer

Amber Liu

Creative Director

Cherry Wang
Willow Yang

Director

Jody Xiong

Executive Producer

Ken Wang

Group Creative Director

Kidd Zhang

Account Director

Aska Yao
Jessie Lu
Lisa Song
Maureen Nan

Chief Executive Officer

Amber Liu

Senior Art Director

Zack Zhou
Tom Tang

Senior Copywriter

Colin Chen

Group Head

Can Shi

Strategic Director

Chris Zhang
Simon Chen

Strategic Planner

Sarah Bourek

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