ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Sound Design / Mixing / Editing
Annual ID
OSA21_FCR008M
Description
ASICS, a brand best known for its running shoes, has been a pioneer in shoe manufacturing through their Kansai-based Asics Institute of Sports Science. While introducing the latest Metaspeed shoes, the Sky and Edge, ASICS wanted to demonstrate some of their advanced research by showing how runners can be divided into two groups, cadence or stride. To further explain we created a film that further explained how choosing the right shoe, based on how you run, can bring you closer to your personal best. To grab attention, and maintain the brand's premium image, it was important to present this messaging in the most beautiful and best sounding production.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Geometry Ogilvy Japan / Tokyo
Production Company
Tyo
Music / Sound Production Company
MassiveMusic
Art Director
Asae Tanaka
Copywriter
Daniel Kang
Chief Creative Officer
Doug Schiff
Creative Director
Kensui Arao
Director
Kenji Aritomo
Editor
Shun Saito
Photographer
Koichiro Doi
Producer
Sho Ishikawa
Tadashi Umazume
Typographer
Kidai Kato
Associate Creative Director
Asae Tanaka
Music Producer
Junya Terui
Business Director
Takemi Sakairi
CG Animation Producer
Keisuke Toyoura
Music Director
Tamon Fujimi
Production Director
Natsuki Tosa
Production Manager
Ryo Nishiki
Mayu Takada
Program Director
Curt Mckay
Senior Account Executive
Maiko Wakabayashi
Sound Creative Director
Rick Sakurai
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