ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Film & Video Craft

Dull Face

Agency Ogilvy & Mather Singapore / Singapore + Stink Films / Beijing + Papamusic / Buenos Aires + VHQ Post / Singapore

Client Unilever/ Pond's Men

Category

Use of Licensed Music

Annual ID

OSA21_FCR009M

Description

The Film centers on a young man whose skin is dull that he's practically invisible. He can't hail a bus, or get noticed by a girl (including on online dating apps), he's ignored by his teacher in class and even gets run over by a car that doesn't see him. When he ends up in a hospital bed, the nurse puts a coffee cup on his shoulder. As these events unfold, he mournfully sings the Simple Minds track "Don't You Forget About Me". But that all changes when he sees another guy using Pond's Bright Boost scrub, and suddenly they're singing the chorus happily together.

2021 Awards

Total Points: 2

Merit Award

Credits

Agency

Ogilvy & Mather Singapore / Singapore

Production Company

Stink Films / Beijing

Music / Sound Production Company

Papamusic / Buenos Aires

Post Production Company

VHQ Post / Singapore

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