ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Production Design
Annual ID
OSA21_FCR012M
Description
BACKGROUND
Burberry promotes its iconic handbag – the Olympia Bag, as part of the “Burberry Generation” artist collaboration project in mainland China. We wanted to give its simple silhouette a new edge of stories for the young Chinese audience.
IDEA
Inspired by the perfectly crafted curvature of the Olympia bag, we collaborated with avant-garde young local installation artists and balance artist, to co-create four art pieces which brought the unsettling beauty of Olympia bags to life. A breathtaking balancing act between form and arts.
4 artists
4 Installations
1 bag
0 script
RESULT
2,500,000+ Social Impressions
1,600,000+ impressions with only 4 Weibo posts
TOP 10 Gen Z favorites Social Beta
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Media.Monks China / Shanghai
Art Director
Soup Wong
Writer
Chuizi Lin
Icey Han
Creative Director
David Tse
Director
Xiao Qiuyu
Producer
Li Chuanjia
Rony Chan
Managing Director
Rogier Bikker
Project Manager
Emma Fu
Sherry Shi
Yifan Lyu
Zoe Chu
Client Engagement VP
Caroline So
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