ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Film & Video Craft

Gen B

Agency Media.Monks China / Shanghai

Client Burberry


Production Design

Annual ID



BACKGROUND Burberry promotes its iconic handbag – the Olympia Bag, as part of the “Burberry Generation” artist collaboration project in mainland China. We wanted to give its simple silhouette a new edge of stories for the young Chinese audience. IDEA Inspired by the perfectly crafted curvature of the Olympia bag, we collaborated with avant-garde young local installation artists and balance artist, to co-create four art pieces which brought the unsettling beauty of Olympia bags to life. A breathtaking balancing act between form and arts. 4 artists 4 Installations 1 bag 0 script RESULT 2,500,000+ Social Impressions 1,600,000+ impressions with only 4 Weibo posts TOP 10 Gen Z favorites Social Beta

2021 Awards

Total Points: 2

Merit Award



Media.Monks China / Shanghai

Art Director

Soup Wong

Creative Director

David Tse


Xiao Qiuyu

Managing Director

Rogier Bikker

Project Manager

Emma Fu
Sherry Shi
Yifan Lyu
Zoe Chu

Client Engagement VP

Caroline So

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