ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Vertical Mobile Short Video
Annual ID
OSA21_FI004B
Description
Since COVID, Singapore consumers’ preference for eCommerce over physical payments has grown significantly – 70% said their online payment had gone up in 2020.
However, Singapore small businesses are still heavily reliant on its physical stores – less than $2 per $100 of goods sold by local brands were transacted online, which is 92% lower than the retail average.
As a leading payment innovation brand, Visa understood that for these small businesses to thrive and grow their businesses in the new normal, going online is inevitable.
To help small business owners to understand the values of eCommerce, particularly mobile commerce, Visa must show the transformative impact of bringing small businesses online and provide the resources/tools they need do so.
We knew digital videos would be the core of this campaign but with countless of branded videos in the market, how can we cut through and get the attention and actions of our audience?
While most branded videos are designed for horizontal screens, 94% of our mobile usage is vertical. In fact, major social/video platforms like Facebook and YouTube have introduced vertical video format in the past two years to provide a more intuitive content experience.
With that, instead of using an awareness-driven cinematic approach, we’ve decided to focus on the small but highly impactful format – vertical videos that is mobile-by-design.
Introducing ‘9x16 Stores’ – a vertical videos campaign showing the limitless potential a 9x16 mobile screen can unlock, when they bring their small shops online with Visa.
The video smartly uses the narrow mobile screen to dramatise the small and cramped space of common local shops. In just a second, with the support from Visa, these 9x16 small shops instantly transformed into an online business with limitless growth opportunities.
We created different versions according to the most common types of shops in Singapore.
2021 Awards
Total Points: 6
Bronze Award
Credits
Agency
BBDO Singapore / Singapore
Production Company
Pixel Post / Kuala Lumpur
Media Agency
Starcom
Art Director
Zaini Abdul Latif
Chief Creative Officer
Guan Hin Tay
Director
Richard Koh
Director of Photography
Nicholas Chin
Editor
Jay Lim
Executive Producer
Gerard Peter
Producer
Benjamin Lazaroo
Associate Creative Director
Malcolm Wee
Composition & Colourist
Jumadil (Joe) Baharudin
Head of Copy
Imran Chaudhry
Post Production Senior Producer
Ahmad Khalili
Post Production Supervisor
James Chew
Talent
Joe Liew
Putrina
Karan Hunda
Visual EFX
Ali Sajedi
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