ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Film & Video

9x16 Stores

Agency BBDO Singapore / Singapore + Pixel Post / Kuala Lumpur

Client Visa #WhereYouShopMatters

Category

Vertical Mobile Short Video

Annual ID

OSA21_FI004B

Description

Since COVID, Singapore consumers’ preference for eCommerce over physical payments has grown significantly – 70% said their online payment had gone up in 2020. However, Singapore small businesses are still heavily reliant on its physical stores – less than $2 per $100 of goods sold by local brands were transacted online, which is 92% lower than the retail average. As a leading payment innovation brand, Visa understood that for these small businesses to thrive and grow their businesses in the new normal, going online is inevitable. To help small business owners to understand the values of eCommerce, particularly mobile commerce, Visa must show the transformative impact of bringing small businesses online and provide the resources/tools they need do so. We knew digital videos would be the core of this campaign but with countless of branded videos in the market, how can we cut through and get the attention and actions of our audience? While most branded videos are designed for horizontal screens, 94% of our mobile usage is vertical. In fact, major social/video platforms like Facebook and YouTube have introduced vertical video format in the past two years to provide a more intuitive content experience. With that, instead of using an awareness-driven cinematic approach, we’ve decided to focus on the small but highly impactful format – vertical videos that is mobile-by-design. Introducing ‘9x16 Stores’ – a vertical videos campaign showing the limitless potential a 9x16 mobile screen can unlock, when they bring their small shops online with Visa. The video smartly uses the narrow mobile screen to dramatise the small and cramped space of common local shops. In just a second, with the support from Visa, these 9x16 small shops instantly transformed into an online business with limitless growth opportunities. We created different versions according to the most common types of shops in Singapore.

2021 Awards

Total Points: 6

Bronze Award

Credits

Agency

BBDO Singapore / Singapore

Production Company

Pixel Post / Kuala Lumpur

Media Agency

Starcom

Art Director

Zaini Abdul Latif

Chief Creative Officer

Guan Hin Tay

Director

Richard Koh

Director of Photography

Nicholas Chin

Editor

Jay Lim

Executive Producer

Gerard Peter

Producer

Benjamin Lazaroo

Associate Creative Director

Malcolm Wee

Composition & Colourist

Jumadil (Joe) Baharudin

Head of Copy

Imran Chaudhry

Post Production Senior Producer

Ahmad Khalili

Post Production Supervisor

James Chew

Talent

Joe Liew
Putrina
Karan Hunda

Visual EFX

Ali Sajedi

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