One Asia

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Film & Video

Stop The Beauty Test

Agency Ogilvy Mumbai / India + Chrome Pictures / Mumbai

Client Dove

Category

Online Film & Video

Annual ID

OSA21_FI011M

Description

5 real women bring alive what happens to a young woman in India as she starts out on her journey to find her life partner in the arranged marriage system. In the film you see that they are put through a Marriage Beauty Test by the groom and his family. Where they are rejected because of their weight, colour, height, curls, even their birthmark. The film's protagonists are rejected brides in real life. Rejected because they do not confirm to society's idea of a beautiful bride, which is tall, fair, slim with long straight hair. The film ends by asking the viewer how much beauty is enough. And urges people to stop the beauty test.

2021 Awards

Total Points: 2

Merit Award

Credits

Agency

Ogilvy Mumbai / India

Production Company

Chrome Pictures / Mumbai

Director

Amit Sharma

Director of Photography

Tushar Kanti Ray

Producer

Abhishek Notani

Account Director

Sanam Chowdhry

Account Executive

Freea Bhikhaji

Chief Strategy Officer

Prem Narayan

Executive Creative Director, Copywriter

Mihir Chanchani

Executive VP

Walter Noronha

Office Leader

VR Rajesh

Production Designer

Niyoti Upadhye

Sr. Executive Creative Director

Zenobia Pithawalla

VP Account Management

Dharal Goshalia

VP and Chief Client Officer

Hephzibah Pathak

VP Planning

Abigail Dias

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