ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Stop The Beauty Test
Agency Ogilvy Mumbai / India + Chrome Pictures / Mumbai + Mindshare Mumbai / Mumbai + 20:20 MSL / Mumbai
Category
Integrated Branding Campaign
Annual ID
OSA21_IG006M
Description
5 real women bring alive what happens to a young woman in India as she starts out on her journey to find her life partner in the arranged marriage system.
In the film you see that they are put through a Marriage Beauty Test by the groom and his family. Where they are rejected because of their weight, colour, height, curls, even their birthmark.
The film's protagonists are rejected brides in real life.
Rejected because they do not confirm to society's idea of a beautiful bride, which is tall, fair, slim with long straight hair.
The film ends by asking the viewer how much beauty is enough.
And urges people to stop the beauty test.
In the film you see that they are put through a Marriage Beauty Test by the groom and his family. Where they are rejected because of their weight, colour, height, curls, even their birthmark.
The film's protagonists are rejected brides in real life.
Rejected because they do not confirm to society's idea of a beautiful bride, which is tall, fair, slim with long straight hair.
The film ends by asking the viewer how much beauty is enough.
And urges people to stop the beauty test.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Ogilvy Mumbai / India
PR / Marketing Agency
20:20 MSL / Mumbai
Production Company
Chrome Pictures / Mumbai
Media Distribution Company
Mindshare Mumbai / Mumbai
Art Director
Kirti Vivekanand Marathe
Chief Creative Officer
Harshad Rajadhyaksha
Kainaz Karmakar
Sukesh Nayak
Creative Director
Vishal Rajpurkar
Director
Amit Sharma
Director of Photography
Tushar Kanti Ray
Producer
Abhishek Notani
Account Director
Sanam Chowdhry
Account Executive
Freea Bhikhaji
Associate Creative Director
Rishabh Thapar
Yankee Chhabra
Chief Strategy Officer
Prem Narayan
Creative Controller
Akshay Ordiya
Subhrajit Guin
Executive Creative Director, Copywriter
Mihir Chanchani
Executive VP
Walter Noronha
Office Leader
VR Rajesh
Production Designer
Niyoti Upadhye
Senior Executive Creative Director
Zenobia Pithawalla
Senior Visualiser
Arthi S
VP & Chief Client Officer
Hephzibah Pathak
VP Account Management
Dharal Goshalia
VP Planning
Abigail Dias
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