ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Product Innovation
Annual ID
OSA21_IN002G
Description
We developed TUNA SCOPE, the world's first AI capable of discerning tuna quality with the eye of a skilled Japanese artisan. Using the peculiarities of deep learning, the AI was able to establish its own methodology for making judgments that had been considered 'tacit knowledge' based on human intuition and experience, becoming the world's first AI to successfully acquire a professional skill.
In 2020, TUNA SCOPE has been introduced to Kura Sushi, the largest sushi chain in Japan. With strict COVID-19 travel restrictions preventing its staff from going abroad to purchase tuna as usual, Kura Sushi succeeded in AI-driven remote purchasing of high-quality stock by sending the Tuna Scope app to plants overseas. Its new 'AI Tuna' product was sold in 461 stores around Japan, tripling previous sales figures. Tuna Scope caused a major stir around the world, with coverage by more than 1,500 media outlets in 57 countries, as a digital transformation of quality judgment and a solution for overcoming the impact of the pandemic.
TUNA SCOPE has been adopted as a promotion program supported by the government of Japan. With the national government’s support, we are expanding the supply of AI-selected tuna around the world, including in New York and Singapore. Through TUNA SCOPE, we seek to spread Japanese skills globally to create a society where everyone can enjoy delicious tuna into the future.
In 2020, TUNA SCOPE has been introduced to Kura Sushi, the largest sushi chain in Japan. With strict COVID-19 travel restrictions preventing its staff from going abroad to purchase tuna as usual, Kura Sushi succeeded in AI-driven remote purchasing of high-quality stock by sending the Tuna Scope app to plants overseas. Its new 'AI Tuna' product was sold in 461 stores around Japan, tripling previous sales figures. Tuna Scope caused a major stir around the world, with coverage by more than 1,500 media outlets in 57 countries, as a digital transformation of quality judgment and a solution for overcoming the impact of the pandemic.
TUNA SCOPE has been adopted as a promotion program supported by the government of Japan. With the national government’s support, we are expanding the supply of AI-selected tuna around the world, including in New York and Singapore. Through TUNA SCOPE, we seek to spread Japanese skills globally to create a society where everyone can enjoy delicious tuna into the future.
2021 Awards
Total Points: 30
Gold Award
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Ad Dentsu Osaka Inc. / Osaka
Dentsu Creative Force Inc. / Tokyo
Dentsu Creative X Inc. / Tokyo
Dentsu Live Inc. / Tokyo
Dentsu Public Relations Inc. / Tokyo
Information Services International - Dentsu, Ltd. / Tokyo
Koozyt, Inc. / TOKYO
Shindii Llc. / Tokyo
Art Director
Daisuke Matsunaga
Creative Director
Kazuhiro Shimura
Data Scientist
Yasushi Miyajima
Designer
Katsuhiro Uto
Director
Tomoyuki Kato
Producer
Akira Tomikawa
Yusuke Masumoto
Chisako Hasegawa
Keigo Ihara
Masaya Ishii
Taira Kimura
Takafumi Shindo
Engineer
Hideyuki Ono
Account Manager
Yukiko Matsue
Takanori Hosoi
Takeshi Kaneko
Tokio Noji
AI Engineer
Amina Mim
Hasanur Rashid
Business Producer
Akimichi Hibi
Hideyuki Hirai
Ryunosuke Tsuzuki
Chief Producer
Tatsuya Murayama
Communication Planner
Ryo Sasaki
Creative Producer
Takaomi Maeda
PR Planner
Koichi Ikariyama
Koichi Maeda
Yuichiro Hagiwara
Web Designer
Shogo Hina
Web Director
Hitoshi Nakao
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