ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Advertising Technology Innovation
Annual ID
OSA21_IN005M
Description
The pandemic of 2020 hit the small business-owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code-based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Ogilvy Mumbai / India
Client Partner
Harsh Desireddy
Production Company
Country Boyz Films / Mumbai
Media Distribution Company
Wavemaker / Mumbai
Chief Creative Officer
Harshad Rajadhyaksha
Sukesh Nayak
Kainaz Karmakar
Associate President & Integrated Brand Team Leader
Prakash Nair
Business Director, Strategy
Faheem Merchant
C.C.O. & West Head
Shekhar Banerjee
Client Services Director
Neha Shah
Creative Director, Copywriter, Art Director
Sagar Jadhav
Executive Creative Director, Copywriter
Neville Shah
General Manager
Brajesh Dwivedi
Nikshep Nair
Group Account Manager
Princia Dsouza
Smita Sodhia
Group Head Digital
Monika Solanki
Junior Planner
Anushka Mukherjee
Planning Director
Prasidh Dalvi
Senior Creative Director, Copywriter
Hemant Sharma
Senior Vice President
Antara Suri
Vice President (Planning)
Bhakti Malik
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