ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Product Innovation
Annual ID
OSA21_IN006M
Description
Pizza Hut Hong Kong and IKEA teamed up on a new unique pizza that used IKEA's iconic meatballs as a topping. They needed a campaign to create mass awareness on social media, news and PR that drove people to buy this collaborative pizza.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Ogilvy / Hong Kong
Chief Creative Officer
Reed Collins
Executive Creative Director
John Koay
Matthew Nisbet
Photographer
Lucy McNally
Account Director
Vincent Lam
Account Executive
Clover Yuen
Associate Creative Director
Amy Cheng
Ollie Davis
Content Strategist
Jim Wong
Senior Art Director
Soenar Santoso
Senior Producer
Jacqueline Ho
Account Manager
Rachel Tsui
Content Lead
Ray Lam
Content Specialist
Ricky Chung
Creative Director / Head of Art
Michele Salati
Executive Group Director
Iris Liu
Senior Brand Strategist
Kaycee Li
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