ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Experiential
Annual ID
OSA21_IO001B
Description
Situation: Australia was recently ranked the #4 worst country in the world for animal extinctions, a huge blow for a country with such pride in its unique and diverse wildlife.
Frogs are the first to suffer the consequences of any kind of climate change, disappearing faster than almost any other animal on the planet.
Brief: Freddo Frog is one of Cadbury’s most loved products. But while he’s becoming more popular than ever, his fellow frogs are facing a crisis unlike any other. We believe Cadbury’s Freddo could use his incredible popularity amongst Australian families to help save our frogs facing mass extinction.
Objectives: Bring awareness to the plight of Australia and New Zealand’s endangered frogs and help generate immediate action. With appropriate plans of action in place, scientists believe all nine species of endangered frogs can be saved and Cadbury’s Freddo can be part of this amazing effort.
The Idea: For more than 70 years, Freddo Frog has been Australia’s most famous frog. And for the first time in history, our most iconic frog disappeared from its pride of place on-pack. To bring attention to the plight of endangered frogs everywhere, Freddo was replaced with each of the 8 endangered species of frogs across Australia and New Zealand.
With ‘Saving Freddo’, it was critical we not only created awareness of the problem, but also educated and inspired our audience about the plight of our endangered frogs.
Every new-look Cadbury Freddo had an educational augmented reality experience built in, making our frogs to literally hop off the packaging, while popular Animal Planet Australia TV personality Dr. Katrina Warren taught the user all the interesting facts about them.
The AR experience directed users to our website, where they could learn even more about our frogs, and most importantly, how else they could help.
Frogs are the first to suffer the consequences of any kind of climate change, disappearing faster than almost any other animal on the planet.
Brief: Freddo Frog is one of Cadbury’s most loved products. But while he’s becoming more popular than ever, his fellow frogs are facing a crisis unlike any other. We believe Cadbury’s Freddo could use his incredible popularity amongst Australian families to help save our frogs facing mass extinction.
Objectives: Bring awareness to the plight of Australia and New Zealand’s endangered frogs and help generate immediate action. With appropriate plans of action in place, scientists believe all nine species of endangered frogs can be saved and Cadbury’s Freddo can be part of this amazing effort.
The Idea: For more than 70 years, Freddo Frog has been Australia’s most famous frog. And for the first time in history, our most iconic frog disappeared from its pride of place on-pack. To bring attention to the plight of endangered frogs everywhere, Freddo was replaced with each of the 8 endangered species of frogs across Australia and New Zealand.
With ‘Saving Freddo’, it was critical we not only created awareness of the problem, but also educated and inspired our audience about the plight of our endangered frogs.
Every new-look Cadbury Freddo had an educational augmented reality experience built in, making our frogs to literally hop off the packaging, while popular Animal Planet Australia TV personality Dr. Katrina Warren taught the user all the interesting facts about them.
The AR experience directed users to our website, where they could learn even more about our frogs, and most importantly, how else they could help.
2021 Awards
Total Points: 6
Bronze Award
Credits
Agency
Ogilvy Australia
Art Director
Huei Yin Wong
Writer
Jack Railton-Woodcock
Chief Technology Officer
Jason Davey
Executive Creative Director
David Ponce de Leon
Group Creative Director
Josh Murrell
Sharon Condy
Senior Producer
Steven Kerswell
Technical Lead
Albert Tan
Cahyadi Hendrawan
Digital Producer
Bridget Pringle
Experience Design Lead
Andrew Vohmann
Group Account Director
Bianca Kerr
Managing Partner
Danielle Chapman
Senior Account Manager
Niketh Raghavan
Senior Digital Designer
Keith Margus
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