ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Online Advertising
Annual ID
OSA21_IO004M
Description
‘No Home Address’ was a direct response campaign to help a small charity, Whitelion, raise funds for homeless youth. Due to COVID-19 restrictions, Whitelion was stripped of its entire fundraising events calendar, and with it over 70% of their donation’s revenue. So, with our backs against the wall, we came up with a remarkably simple solution: a single line of code that turned the online home addresses of household brands into donation portals. In just 24 hours, we raised over $230K, making No Home Address, Whitelion’s most successful campaign, ever.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Ogilvy Australia
Client / Brand
UnLtd
Whitelion
Media Distribution Company
Wavemaker
Art Director
Simon Dalla Pozza
Copywriter
Lewis Aramayo
Creative Director
Ben Smith
Luke Hawkins
Technical Lead
Cahyadi Hendrawan
Digital Project Manager
Bastien Legay
Events & Engagement Manager
Jazmin Lesniak
Events & Partnership Lead
Lauren Gatt
Group Account Director
Damien Pashby
Senior Account Manager
Sarah Brown
Senior Strategist
Magdalena Tomislav
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