One Asia

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Print & Out of Home

The Applegram

Agency Famous Innovations

Client Radio Zindagi

Category

Brand Installations

Annual ID

OSA21_PO001B

Description

When the Indian government revoked Kashmir's special status, a lockdown and communication blackout was imposed, cutting off Kashmir from the rest of India. This affected everything except the state’s apple trade. So Radio Zindagi volunteers went door-to-door distributing “Tell them I’m Safe” stickers. All people had to do was add their name and the name and contact number of someone they wanted to convey the message to. With hundreds of apple trucks leaving every day, the stickers were pasted on to 40,000 apples that journeyed to over 150 markets across India, carrying these messages of hope.

2021 Awards

Total Points: 6

Bronze Award

Credits

Agency

Famous Innovations

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