ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Print & Out of Home

Disease Dilemmas

Agency BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

Client The Garvan Institute of Medical Research


Billboards & Transit

Annual ID



The Garvan Institute of Medical Research is a leading multidisciplinary biomedical research institute in Sydney. Though largely unknown to the public, Garvan have revealed causes and treatments for countless diseases including diabetes, osteoporosis, cancer, immunodeficiency and autoimmunity. Our brief was to raise awareness and funding for Garvan beyond their current limited donor base. Our insight – with thousands of disease-related charities competing for donations, how do you decide who to help? We confronted the public with a range of life-threatening diseases, posing this exact question. Help the young mother with pancreatic cancer, or the musician with Parkinson’s disease? The teacher with a kidney condition, or the student with immune disease? Each execution challenges you to think, interact and ultimately donate to the Garvan Institute, whose genomics research can help them all. ‘Disease Dilemmas’ features 12 people living with different diseases, each captured against a neutral background, eyes facing camera. These quietly confronting portraits were then put in specific pairings and combinations that made choosing one or the other impossible. From consecutive bus shelters to large scale roadside billboards and even tram wraps, we imposed these dilemmas on our audience in countless confronting ways. ‘Disease Dilemmas’ generated over 87 million impressions, 1.1 million dollars in earned media and 61% increase in website traffic. Most importantly, the Garvan Institute received over 19 million dollars in donations in the campaign period.

2021 Awards

Total Points: 6

Bronze Award



BWM Isobar / Sydney

PR / Marketing Agency

Haystac / Sydney

Client Partner

Sue Cant

Production Company

The Pool Collective / Sydney

Media Distribution Company

dentsu Amplifi, Carat & MKTG / Sydney

Chief Creative Officer

Rob Belgiovane

Creative Director

Jon Foye
Oskar Westerdal


Mara-Jean Tilley

Executive Creative Director

Asheen Naidu
Marcus Tesoriero


Jon Foye
Oskar Westerdal

Design Director

Eeuwout "Dutchy" Bart

Managing Director

Brent Kerby
Lauren Small

Marketing Manager

Anna Sweeney

Project Manager

Hayley Kingsley

Senior Integrated Producer

Emma Durlacher

Account Manager

Mariel Malabanan

Chief Investment Officer

Craig Cooper
Michael Bass

Client Manager

Kristina Endrikhovskaia


Ben Eagleton

Deputy Director

Brad Timms

Digital Art Director

Thomas Deng

Digital Designer

Isaac Moores

Director & Photographer

Simon Harsent

Group Account Director

Andrew Henderson

Group Business Director

Carolina Fullen

Head of Client Services

Sophie Lander

Head of Out of Home

Emma Hegg

Head of Print Production

Simon Holdaway

Investment Manager

Al Vari

Licensing Supervisor

Koo Abuali



National Product Lead

Lauren Reilly

National Production Manager

Rebecca Eastman

Post Producer

Emily Newbold


Mark Sterne

Scheduling Supervisor

Iliyas Hafiz

Senior Account Manager

Ashley Martin
Jessica Walley

Senior Finished Artist & Designer

Alanna Rados

Senior Sound Designer

Cam Milne
Liam Annert
Tone Aston

Strategic Planner

Karl Bates

Web Developer

Rhys Martindale

Website Chief Engagement

Elaine Loke

Website Project Manager

Ritika Jhaver

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