ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Brand Installations
Annual ID
OSA21_PO005M
Description
In Australia, surfing is a competitive sport, fuelled by progression, while attracting sponsorships from competing brands vying for exposure.
Rather than just sponsor a surf competition, Hyundai created their own. Hyundai Electric Air was as progressive as the Kona Electric itself, capturing the imagination of surfing’s best aerialists. A set of Kona Electric car keys hung five metres below a Hyundai branded electric blimp that flew above the waves. The first surfer to perform an aerial out of the wave, grab the keys that hung below the blimp, and land back on the wave won a Kona Electric.
To get surfers to our little-known event, the Hyundai Electric Air surf competition ran on the same day on the same beach as another surf competition. Not surprisingly, surfers that turned up to that competition saw our branded blimp hovering above the waves and instead came over and surfed in ours, for a chance to pull off this world first surfing maneuver. In doing so, we instantly became the major and only sponsor of Australia’s most unique and talked about surfing competition.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Innocean Australia / Sydney
Client / Brand
Hyundai Australia / Sydney
Art Director
Rod Soares
Writer
Damon Porter
Editor
Lucio Tagliani
Executive Creative Director
Wes Hawes
Producer
Louis Moore
Senior Account Director
Vincent Pled
Production Director
Warrick Nicholson
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