ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
Non-Profit
Annual ID
OSA21_PS003S
Description
In a year when generosity was crippled by not one, but two all-consuming national disasters, Whitelion was in a fight for their survival. One that would seal the fate of at-risk youth reliant on Whitelion. So, how does one of the smallest charities in Australia gain visibility over the Goliaths? By convincing corporates to lend us their homepages. A platform they saw as an insignificant revenue raising device, but one with endless potential for our cause. On World Homeless Day, their homepages became a Whitelion donations portal; giving us the visibility to outperform the category with an ROI of 3,653%.
2021 Awards
Total Points: 14
Silver Award
Credits
Agency
Ogilvy Australia
Client / Brand
UnLtd
Whitelion
Media Distribution Company
Wavemaker
Art Director
Simon Dalla Pozza
Copywriter
Lewis Aramayo
Creative Director
Ben Smith
Luke Hawkins
Technical Lead
Cahyadi Hendrawan
Digital Project Manager
Bastien Legay
Events & Engagement Manager
Jazmin Lesniak
Events & Partnership Lead
Lauren Gatt
Group Account Director
Damien Pashby
Senior Account Manager
Sarah Brown
Senior Strategist
Magdalena Tomislav
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