One Asia

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Public Service & CSR

Stop The Beauty Test

Agency Ogilvy Mumbai / India + Mindshare Mumbai / Mumbai + 20:20 MSL / Mumbai + Chrome Pictures / Mumbai

Client Dove



Annual ID



In a country of 631 million women, most parents look at their girl child as a bride to be married, right from the time she is born. As she nears a marriageable age, the beauty pressure mounts. The groom, accompanied by his family, comes over to 'check out' the bride. Does she have a marriageable face? A marriageable body? Does she meet the beauty standards which scream out loud from the matrimonial ads - tall, fair, slim? If not, she gets rejected. Her self-esteem diminishing with each rejection. 90 percent of single women in India feel they are rejected on their looks. At Dove we questioned how something as beautiful as finding your life partner can turn so ugly. And hence our campaign #StopTheBeautyTest.

2021 Awards

Total Points: 6

Bronze Award



Ogilvy Mumbai / India

PR / Marketing

20:20 MSL / Mumbai

Production Company

Chrome Pictures / Mumbai

Media Distribution Company

Mindshare Mumbai / Mumbai

Creative Director

Vishal Rajpurkar


Amit Sharma

Director of Photography

Tushar Kanti Ray


Abhishek Notani

Account Director

Sanam Chowdhry

Account Executive

Freea Bhikhaji

Associate Creative Director

Rishabh Thapar
Yankee Chhabra

Chief Strategy Officer

Prem Narayan

Creative Controller

Akshay Ordiya
Subhrajit Guin

Executive Creative Director, Copywriter

Mihir Chanchani

Executive VP

Walter Noronha

Office Leader

VR Rajesh

Production Designer

Niyoti Upadhye

Senior Visualiser

Arthi S

Sr. Executive Creative Director

Zenobia Pithawalla

VP Account Management

Dharal Goshalia

VP and Chief Client Officer

Hephzibah Pathak

VP Planning

Abigail Dias


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