ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Tough People vs Shock Collar
Agency Forsman & Bodenfors Singapore / Singapore + Heckler Singapore / Singapore + Heckler Singapore / Singapore
Category
Non-Profit
Annual ID
OSA21_PS008M
Description
We teamed up with the Society for the Prevention of Cruelty to Animals (SPCA) to stop the use of electric shock collars for dog training purposes.
We rounded up Singapore’s toughest people and got them to try on a 4500-volt dog collar, to bring awareness to the fact that these collars are still widely used by dog trainers and owners in Singapore. The resulting film is an unfiltered and intimate look at the very real pain an electric shock collar inflicts on some of Singapore’s strongest humans, raising questions in the viewers' minds of whether an animal should have to face the same.
With this campaign, we aim to shift the Singapore public’s opinion of shock collars from acceptance to rejection and promote force-free training methods.
We rounded up Singapore’s toughest people and got them to try on a 4500-volt dog collar, to bring awareness to the fact that these collars are still widely used by dog trainers and owners in Singapore. The resulting film is an unfiltered and intimate look at the very real pain an electric shock collar inflicts on some of Singapore’s strongest humans, raising questions in the viewers' minds of whether an animal should have to face the same.
With this campaign, we aim to shift the Singapore public’s opinion of shock collars from acceptance to rejection and promote force-free training methods.
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Forsman & Bodenfors Singapore / Singapore
Production Company
Heckler Singapore / Singapore
Post Production Company
Heckler Singapore / Singapore
Director
Tim Kindler
Director of Photography
Joey Caunan
Editor
Meghan Dwyer
Executive Producer
Charu Menon
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