ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Branded Video & Film
Annual ID
OA22_BE003B
Description
To illustrate iPhone 13 Pro’s camera superiority in low light, we launched Apple’s first horror film in Thailand, a country deeply rooted in superstition.
The 22-minute film follows two teens on the run after a robbery goes wrong, disguised in ghost masks. Shot entirely on iPhone, the karma-centric story was inspired by the little-known tradition of Phi Ta Khon, an annual festival in rural Thailand where locals wear ghost masks and believe spirits walk amongst them.
With scenes as dark as the tale, iPhone was put to the test.
We shot the entire film in low light settings, while demonstrating key product features. Resulting in a perfect blend of horror and Thai beliefs that proved what iPhone was truly capable of.
The 22-minute film follows two teens on the run after a robbery goes wrong, disguised in ghost masks. Shot entirely on iPhone, the karma-centric story was inspired by the little-known tradition of Phi Ta Khon, an annual festival in rural Thailand where locals wear ghost masks and believe spirits walk amongst them.
With scenes as dark as the tale, iPhone was put to the test.
We shot the entire film in low light settings, while demonstrating key product features. Resulting in a perfect blend of horror and Thai beliefs that proved what iPhone was truly capable of.
2022 Awards
Total Points: 6
Bronze Award
Credits
Agency
TBWA\Media Arts Lab
Music / Sound Production Company
Chatchai Pongprapaphan / Bangkok
One Cool Sound Studio Co., Ltd. / Bangkok
Post Production Company
Hub Ho Hin Bangkok Co., Ltd. / Bangkok
thequietlab / Singapore
Ultraviolet Post Production Co., Ltd. / Bangkok
Copywriter
Anh Nguyen
Creative Director
Pimwadee Lai
Director
Parkpoom Wongpoom
Director of Photography
Naruphol Chokanapitak
Executive Producer
Nattapon Kornkaew
Producer
WeiWei Gwee
Product Designer
Akadech Kaewkot
Strategist
Michaila Jamieson
Account Executive
Parichat Prathumthong
Associate Creative Director
Zac Ong
Global Chief Creative Officer
Brent Anderson
Project Manager
Regina Huang
Senior Art Director
Shafik Basir
Worapol Traitonwong
Senior Producer
Becky Ooi
Account Manager
Phattarada Chantarangkul
Uttara Malhotra
APAC Executive Creative Director
Russ Tucker
APAC Executive Producer
Angie Wong
APAC Head of Strategy & Managing Director
Michaela Futcher
APAC Strategy Director
Brett McDonald
Charinee Chairasmisak
Assistant Producer
Bhudit Ekkamolrueangchai
Maya Astrida -
Associate Business Affairs Director
Katie Wakefield
Associate Business Affairs Manager
Chayada Dabbaransi
Associate Manager
Wen Hui Ng
Associate Music Supervisor
Rowan Puri
Chief Communications Officer
Marianne Stefanowicz
Director of Music
Josh Marcy
Executive Director of Production
Brian O’Rourke
Global Account Director
Emily Gale
Global Executive Producer
Cristiana Ladki Williams
Global President
Katrien De Bauw
Group Account Director
Allison Tang
Localization Senior Producer
Yi Shan Koh
Music Coordinator
Gio Thomas
Regional Business Affairs Manager
Shazila Ghazi
Regional Business Director
Matt Farrington
Regional Executive Creative Director APAC
Kenny Blumenschein
Senior Account Manager
Kannaphat Chatcharoensuk
Kyle Koh
Thai Copywriter
Nucci Lertwongweerachai
Sarina Pornnimit
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