ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Social Impact
Annual ID
OA22_BS001S
Description
[Sanitation Workers, One World’s Most Dangerous Profession]
A garbage truck’s engine car takes up 98% of the entire truck. The problem is the garbage truck’s gas exhaustion, aircraft-level noise pollution, and engine heat that reaches 40°C threatening sanitation workers’ health. Due to the garbage truck’s emission, sanitation workers’ lung functions are worse than mine workers, leading to a high risk of lung cancer. The Hyundai Motor Group aimed to fix this chronic problem with hydrogen car technology. Why hydrogen cars? Because of the sustainable feature of hydrogen cars not emitting anything other than water. Using water, the hydrogen car’s only by-product, we developed an essential feature for sanitation workers.
[The Hydrogen Garbage Truck Optimized For Sanitation Workers’ Health]
The sanitation workers’ work environment dramatically improved with the zero-emission Hydrogen Garbage Trucks, which have minimal noise pollution or heat exhaustion. The most important feature of the Hydrogen Garbage Truck is the portable sink which uses water, the only by-product of the truck. Sanitation workers are exposed to a variety of pollutants while collecting garbage. (An average of 260,000 bacteria are found on the sanitation worker’s body after work) However, because they could not wash their hands during work, sanitation workers were constantly suffering from various infectious diseases. The (drawer-type) portable sink reduced the risk of infection by 90% by allowing the sanitation workers to clean their hands anytime during work.
A garbage truck’s engine car takes up 98% of the entire truck. The problem is the garbage truck’s gas exhaustion, aircraft-level noise pollution, and engine heat that reaches 40°C threatening sanitation workers’ health. Due to the garbage truck’s emission, sanitation workers’ lung functions are worse than mine workers, leading to a high risk of lung cancer. The Hyundai Motor Group aimed to fix this chronic problem with hydrogen car technology. Why hydrogen cars? Because of the sustainable feature of hydrogen cars not emitting anything other than water. Using water, the hydrogen car’s only by-product, we developed an essential feature for sanitation workers.
[The Hydrogen Garbage Truck Optimized For Sanitation Workers’ Health]
The sanitation workers’ work environment dramatically improved with the zero-emission Hydrogen Garbage Trucks, which have minimal noise pollution or heat exhaustion. The most important feature of the Hydrogen Garbage Truck is the portable sink which uses water, the only by-product of the truck. Sanitation workers are exposed to a variety of pollutants while collecting garbage. (An average of 260,000 bacteria are found on the sanitation worker’s body after work) However, because they could not wash their hands during work, sanitation workers were constantly suffering from various infectious diseases. The (drawer-type) portable sink reduced the risk of infection by 90% by allowing the sanitation workers to clean their hands anytime during work.
2022 Awards
Total Points: 14
Silver Award
Credits
Agency
INNOCEAN / Seoul
Client / Brand
Hyundai Motor Group / Seoul
Production Company
Planit Production / Seoul
Art Director
Ha Yong Jung
Writer
Doyu Yang
Seung Ha Rhee
Chief Creative Officer
Jung A Kim
Creative Director
Nari Moon
Creative Technologist
Honam Kim
Hye dong Roh
Director
Sung Bin Kim
Director of Photography
Changmo Ku
Executive Producer
Hyungjoon Park
Producer
Jinkyu Choi
Account Director
Ik-Chang Choi
Account Executive
Jinwoo Kim
Minchong Kang
Yunmi Choi
Agency Producer
Bae-Sung Kim
Line Producer
Jaewon Moon
Moonju Jung
Project Manager
Dongjun Park
Jiwon Lee
Chief Account Director
Chul Yum
Digital PR Manager
Donghyun Kim
Eunkyeong Chang
EDIT Supervisor
Sewon Oh
Marketing & PR Director
Dongbin Seok
Media Planner
Jiye Yu
Senior Project Manager
Sangyoon Lee
Senior Sound Supervisor
Sunghwan Jung
Sound Supervisor
Heekook Heo
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