ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2022 ONE Asia - Digital Craft

SUNTORY TENNENSUI ENDLESS DAWN

Agency SUNTORY + DENTSU INC. / Tokyo + ( Tsuzuku ) / Tokyo + Dentsu Craft / Tokyo

Client SUNTORY

Category

Creative Use of Data

Annual ID

OA22_DCR001S

Description

The Northern Japan Alps, home to the country's only glacier, sits amid majestic nature like none other.
The website presents SUNTORY Tennensui, a natural water produced over a lengthy process.

We took over 10,000 high-precision aerial photos of every little detail of the Northern Japan Alps.
The data totals 200 gigabytes.
With photogrammetry, we analyzed and combined the images to produce an exact 3D model of the Northern Japan Alps in a virtual space.
We easily captured images of surfaces that would not be possible with physical cameras.

The video begins when the user accesses the website.
The story begins with a scene glittering in the morning sun, quickly unfolding, and taking us on a journey around the majestic Northern Japan Alps.
We follow along with the storytellers and watch the glacier transform and flow, its water being filtered as it flows through granite in the ground, and other parts of the water cycle.

Each video comes with an article for each chapter in a 3D space.
The user can move seamlessly by interacting with the space at any time.

And while the videos on the website loop endlessly, the contents of the narration change each time.

And of course, the entire site can be experienced on a smartphone, tablet, computer, or other device.
The site is built for seamless viewing.
This completely new experience quickly became a hot topic around the world.

Even though the data captures the real world, it doesn't actually feel real.

Videos depict scenes on the browser that turn scans of the Northern Japan Alps' incredible nature into a view like nothing you've seen before.

2022 Awards

Total Points: 14

Silver Award

Credits

Agency

Dentsu Inc. / Tokyo
( Tsuzuku ) / Tokyo

Client / Brand

Suntory

Production Company

Dentsu Craft / Tokyo

Copywriter

Kana Koyama

Cinematographer

Yuta Echigo

Creative Director

Yukari Oka

Designer

Ayumi Sonoda

Director

Sojiro Kamatani

Colorist

Yoshiyuki Nishida

Engineer

Atsushi Asakura
Eiki Kurokawa
Yoshihiro Murata
Yuki Tanabe

Music Producer

Katsuya Yamada
Satoshi Yonezawa

Project Manager

Sota Suzuki

Stylist

Yasuhiro Takehisa

Technical Director

Yasuhiko Nishimura

3D Background Artist

Motonori Nakamura

3D scan

Atsushi Tanaka
Masaru Morinaka
Tsuneki Sakakibara
Yuya Orihara

Art

Chihiro Matsumoto

Assistant Production Manager

Asahi Niikura

Business Producer

Satoshi Mizukami
Shinichiro Fujimoto
Yosuke Maki
Yui Kurusu

Cast

Anika

Casting

Hiroyuki Nakamura

CG Designer

Ayumu Nagamatsu
Kazumasa Takeuchi
Takahiro Konagai

CG Director

Munechika Inudo

CG Producer

Akira Iio
Shohei Yoshikawa
Yoshifumi Sadahara

Cinematographer Assistant

Takahiro Nagumo

Creative Director / Creative Technologist

Kaoru Sugano

DIT

Masaki Hashimoto

Drone Operator

Koji Hanafusa
Masatoshi Iso

Front-end Engineer

Ryo Ryo Yanagi

Gaffer

Masanari Oike

Gaffer Assistant

Yoshitsugu Ochiai

Hair

Tomoko Sato

Location Coordinator

Daishoku Zen
Kyosuke Umeda

Make

Nao Yoshida

Mixer

Masayuki Sato

Motion Control

Kazuo Dan

Music

Miho Ohta

Online Editor

Akio Sakamaki

Online Producer

Tokihiko Tsukamoto

Plannner

Shimpei Mizumoto

SE

Akihito Narita

Web Designer

Takashi Kamada

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