ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Performance Enhancing Music
Agency CHEP Network / Sydney + Revolver / Sydney + The Glue Society Studios + Resonance Sonic Branding
Category
Music & Sound
Annual ID
OA22_DCR002M
Description
The Tokyo Olympics were the first games to feature no fans, and no fans meant athletes missed out on the performance boost that comes from a cheering crowd. As official sponsors of the Australian Olympic team, Samsung wanted to replace the absence of crowds with something else that could enhance performance.
Working with Australian Olympians, we gave them an edge over competitors by leveraging something labelled the legal drug for athletes. Music. We created personalised tracks, each scientifically proven to enhance performance.
Every beat, lyric, instrument and artist was chosen to match the athlete's desired mind-state, event, and musical preference. To further enhance performance, we tested and fine-tuned 13 audio-triggers, including isochronic tones, personal mantras, cadence and more. We then brought the tracks to life with their favourite Australian artist.
Athletes used their tracks to prepare and compete in Tokyo while the world listened along on Spotify.
Armed with Performance Enhancing Music, the Australian Olympic team matched their best-ever medal haul at an Olympics. And we have since been contacted by the Australian Ministry of Sport to see if they can use this innovation for their next host of Olympians as they train for further medal success at Paris 2024.
Working with Australian Olympians, we gave them an edge over competitors by leveraging something labelled the legal drug for athletes. Music. We created personalised tracks, each scientifically proven to enhance performance.
Every beat, lyric, instrument and artist was chosen to match the athlete's desired mind-state, event, and musical preference. To further enhance performance, we tested and fine-tuned 13 audio-triggers, including isochronic tones, personal mantras, cadence and more. We then brought the tracks to life with their favourite Australian artist.
Athletes used their tracks to prepare and compete in Tokyo while the world listened along on Spotify.
Armed with Performance Enhancing Music, the Australian Olympic team matched their best-ever medal haul at an Olympics. And we have since been contacted by the Australian Ministry of Sport to see if they can use this innovation for their next host of Olympians as they train for further medal success at Paris 2024.
2022 Awards
Total Points: 2
Merit Award
Credits
Agency
CHEP Network / Sydney
Client Partner
Grace Vizor
Production Company
Revolver / Sydney
Music / Sound Production Company
Resonance Sonic Branding
Post Production Company
The Glue Society Studios
Chief Creative Officer
Gavin McLeod
Creative Director
Jeremy Hogg
Richard Shaw
Director of Photography
Jordan Maddocks
Editor
Luke Crethar
Executive Creative Director
Justin Ruben
Executive Producer
Sophia Tubby
Jasmin Helliar
Producer
Cathy Rechichi
Account Director
Peter Thomas
Managing Director
Jonny Berger
Ian Lew
Senior Art Director
Daniel Smith
Senior Copywriter
Ernie Ciaschetti
Sound Design
Song Zu
Ad Ops Manager
Andrea Quach
Audio Director
Ralph van Dijk
Chief Media Officer
Mike Deane
Communications Planning Director
Alex Connell
Executive Producer/Partner
Pip Smart
Grade
Andy Clarkson
Head of Art
Tim McPherson
Head of CHEP Film
Tash Johnson
Head of Communications Planning - Media
Tim Russell
Head of Mixed Reality
Charlotte Bruton
Investment Director
Elizabeth Lonsdale
Investment Trader
Amanda Bodagh
Managing Director/Co-Owner
Michael Ritchie
Music Director
Ramesh Sathiah
Music Supervision
Big Sync Music
Music Supervisor/Country Manager
Michael Szumowski
Online
Viv Baker
Operations Director
Mary Anne Truong
Post Producer
Scott Stirling
Senior Account Manager
Raisa Mushrafi
Senior Addressable Manager
Sue Lau
Senior Brand Consultant
Dominic Burnham
Sound Design & Mixing
Abby Sie
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