ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Cinematography
Annual ID
OA22_FCR005B
Description
“86” has been the symbol of “Drift”, the Japanese-born car guy tradition, and have consistently focused on the "fun to operate in the hands" of FR drive (front engine rear wheel drive).
When autonomous vehicle and electrification become the common or even in the further ahead, we do not want to take away this fun from the car guys. We have expression these thoughts into the film.
With the “86”, which has been loved by driving enthusiasts around the world, we took on the challenge of using filming techniques that were not possible in the past, to express the new FR sports cars that appear in this era.
The theme is “Drift meets Drone.”
The shoot was a competition that pursued the centimeter unit and the split-second timing with the human skills of "maneuvering" and "maneuvering."
Drone team from around the world had joined this project to support the world’s first difficult drone shoot.
The drone captures the moment when the professional driver aligns all three cars at high speed, and the drone takes a close-up shot of the intensity at the last minute, and the drone dives into the drifting driver's seat in one shot.
To make the intensity look as realistic as possible, we actually filmed everything instead of using CG. In order to accomplish this project, the professional drivers and the drone pilot challenged the shoot after three months of preparation, and it required countless takes even in the actual shoot.
It was also a battle with the changes in physical conditions such as the weather, wind, and humidity.
"In this era, I want FR car rubber to rediscover the coolness of FR." A film born from a conversation with Mr. Morizo (President Akio Toyoda's racing name) united the hearts of car guys across the borders.
When autonomous vehicle and electrification become the common or even in the further ahead, we do not want to take away this fun from the car guys. We have expression these thoughts into the film.
With the “86”, which has been loved by driving enthusiasts around the world, we took on the challenge of using filming techniques that were not possible in the past, to express the new FR sports cars that appear in this era.
The theme is “Drift meets Drone.”
The shoot was a competition that pursued the centimeter unit and the split-second timing with the human skills of "maneuvering" and "maneuvering."
Drone team from around the world had joined this project to support the world’s first difficult drone shoot.
The drone captures the moment when the professional driver aligns all three cars at high speed, and the drone takes a close-up shot of the intensity at the last minute, and the drone dives into the drifting driver's seat in one shot.
To make the intensity look as realistic as possible, we actually filmed everything instead of using CG. In order to accomplish this project, the professional drivers and the drone pilot challenged the shoot after three months of preparation, and it required countless takes even in the actual shoot.
It was also a battle with the changes in physical conditions such as the weather, wind, and humidity.
"In this era, I want FR car rubber to rediscover the coolness of FR." A film born from a conversation with Mr. Morizo (President Akio Toyoda's racing name) united the hearts of car guys across the borders.
2022 Awards
Total Points: 6
Bronze Award
Credits
Agency
Six Inc.
Hakuhodo Inc.
Studeo
Yumenohieda Inc.
Production Company
AOI Pro.
Music / Sound Production Company
Aiin
Art Director
Tatsuki Ikezawa
Copywriter
Taku Tsuboi
Designer
Machi Kagawa
Director
Kazuma Yamamoto
Director of Photography
Shoji Uchida
Executive Creative Director
Takeshi Nozoe
Producer
Hisaya Katoh
Takahide Suzuki
Colorist
Brandon Chavez
Creative Director / Planner
Tomohiro Hieda
Drone operator
Michito Tanaka
Gaffer
Masahiro Ibaraki
Mixer
Yasuo Marui
Offline Editor
Sakura Seya
Online Editor
Hiroshi Matsuda
Takayuki Yasoshima
Precision Drivers
Masahiro Sasaki
Shigeru Takahashi
Yukio Matsui
Production Manager
Kenta Watanabe
VFX
FLUX inc.
Omnibus Japan Inc.
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