In China, with the rapid change in society, generations are divided like never before. People spend the whole year counting the days until Lunar New Year, then traveling thousands of miles to reunite… Only to finally gather around their dinner table and find out that have little in common to talk about or do together. They’re side by side, but the lack of common ground, keeps them from being truly together. To celebrate the year of the Tiger, and bring people truly together, Coca-Cola created a moving tale of a father and son who have grown apart over many years, but are reunited while playing with a Coke and remembering their happier times together. Every step of this film was carefully constructed and considered, to ensure it captured the authentic feel and emotion of China at this time of the year, from basing the models on the South China Tiger to recreating Guilin mountain scene as the setting, to mixing violin with Chinese percussion instruments to make the music “adrenalized but deeply emotional”. We created a family of tiger, and make them come to live by giving each of them unique character, just like in common families. And we find a special way in - an emotional tale of a father and son who have grown apart over many years, which most Chinese can resonate with. The 1-minute spot and a series of shorter versions will be available in Greater China, Korea and across ASEAN. With food being a central component of the Lunar New Year celebrations, in some markets, the film was further adapted to incorporate relevant cultural elements into the film. This emotional tale of family conflict is true for tens of millions of families across the world, with the relatable New Year memories and style, all these brought Chinese people together like never before in the year of the Tiger.