ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
The Innocent eyes
Agency Ogilvy Group Thailand / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Voiz / Bangkok + Factory01 Co., Ltd. / Bangkok + One Cool Production / Bangkok
Category
Online Film & Video
Annual ID
OA22_FI003S
Description
In Thailand, the snack market is very cutthroat with a variety of innovative and me too products, and competitors seeking to steal market share from one another. Consumers are also low loyalty, easily switching from one product to another if they find more excitement. While most brands promote the sharable moment, Voiz differentiates itself as the “too good to share” snack. Having proven its effectiveness in the last campaign, it made sense to continue by leveraging the impact of Voiz’s Creative platform, “Fun Execution with a Twist”, and tie-in Voiz Waffle Choco’s product quality of
crunchiness and tastiness with the storyline with a level-up of surprise that creates awareness and engagement.
At an art studio where the protagonists are teenagers, Ally (the teenage girl) is about to eat Voiz while a boy begins a conversation
with a confession of love. However, Ally does not believe him. To catch a lie, she asks if he could show his eyes. Suddenly, both his eyes pop out. The eyes represent two boys who tell the truth by paying attention only to take Voiz from her. She cannot share Voiz Waffle Choco Crispies because of the deliciousness and craving richness of 70% chocolate. The boy continues lying that both eyeballs aren’t his and Ally proves him wrong. Voiz is too good to share.
Outstanding view rate, reaching up to 2.2M views within 8 days across all online platforms - Gain high engagement among consumers on Voiz Thailand Facebook with 109 shares & 56 comments.
2022 Awards
Total Points: 14
Silver Award
Credits
Agency
Ogilvy Group Thailand / Bangkok
Client / Brand
Monde Nissin (Thailand) Co., Ltd. / Voiz / Bangkok
Production Company
Factory01 Co., Ltd. / Bangkok
Post Production Company
One Cool Production / Bangkok
Director
Wuthisak Anarnkaporn
Director of Photography
Pasit Tanudechanurat
Editor
Sippanart Olarnsaritkul
Executive Creative Director
Prasert Vijitpawan
Executive Producer
Rungtawan Nanthasaen
Account Director
Apirat Leerattanakachorn
Chairman
Nopadol Srikieatikajohn
Managing Director
Jiravara Virayavardhana
Assistance Director
Mattanee Uajarernsup
Assistant Director
Wityawat Lakam
Group Business Director
Pattanee Ongkunarak
Post producer
Wipawee Khirirat
Strategic Planning Director
Sasipa Mongolnavin
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