One Asia
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Wrong Ride
Agency Dentsu Creative / Auckland + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Category
Television
Annual ID
OA22_FI004B
Description
We all get distracted from time to time, right? Perhaps getting ourselves into a sticky situation, and the consequences can sometimes be more severe than walking into a street sign, especially when you can’t stop binge-watching your new favourite show.
TVNZ, New Zealand’s largest TV network, wanted to rebrand their online offering away from a (catch-up) on-demand service and position itself as a premium digital streaming service. And rightly so, with thousands of world-class movies, shows and documentaries that stack up with the likes of Netflix and Amazon. The best part? It’s completely free.
But with great content comes great responsibility because while TVNZ+ may be free, its shows are so good they’ll engross you to that point of distraction – resulting in an unsuspecting TVNZ+ viewer unwittingly ending up in a situation they weren’t expecting. Brought to life by the line, “It’s free, but it could cost you”.
2022 Awards
Total Points: 6
Bronze Award
Credits
Agency
Dentsu Creative / Auckland
Client / Brand
TVNZ Marketing / Auckland
Production Company
Sweetshop / Auckland
Media Distribution Company
Dentsu Media / Auckland
Creative Director
Andrea Sarcullo
Director
Damien Shatford
Director of Photography
Nigel Bluck
Editor
Lucas Baynes
Executive Creative Director
Anne Boothroyd
Hadleigh Sinclair
Marcus Tesoriero
Executive Producer
Ben Dailey
Kate Roydhouse
Group Creative Director
Jack Delmonte
Producer
Larisa Tiffin
Tam O’Neill
Account Director
Amanda Tonkin
Agency Producer
Nigel Sutton
Lead Designer
Mark Fleming
Senior Art Director
Chelsea Sietses
Senior Copywriter
Matt Woods
Sound Design
Craig Matuschka
Strategy Director
Amy Greene
Agency Director
Courtney Wide
Business Manager
Lucy Burbidge
Chief Commercial Officer
Rachel Anderson-Cormack
Colourist
Matic Prusnik
Executive Director, Strategy
Stevie Weber
GM Marketing & Communications
Sally Falconer
Group Account Director
Evaan Miocevich
Group Business Director
Sarah Wilson
Lead Digital and Print Designer
Christopher Hill
Marketing Director
Jonathan Symons
Media Planning Manager
Nicole Hughes
Music Arrangement and Composition
Peter van der Fluit
Online
Leoni Willis
Production Designer
Bruce Everard
Senior Business Executive
Nicholas Young
Senior Marketing Manager
Rebecca Brown
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