One Asia
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Metaverrrrrrr
Agency Leo Burnett Thailand / Bangkok + Krungsri First Choice / Bangkok + Factory01 Co., Ltd. / Bangkok + Mellow Tunes / Bangkok
Category
Online Film & Video
Annual ID
OA22_FI006B
Description
Most of the youngsters in Thailand prefer a brand that is sincere and honest to them. Therefore, we use this as our potential communication tools to gain the trust of the young generation and having fun together. By mimicking the process of making a commercial with the clients. Recently, the coming of the Metaverse has been a hot topic for younger generations across the globe, catching everyone’s eyes and attention at this moment in time. As a credit card brand for the young generation, First Choice is jumping on the Metaverse trend with a unique vision for brand communications and a funny, witty execution. The idea of shooting a commercial in the Metaverse and mimicking the process of making an ad with the sense of relatable and funny, just like the real Metaverse.
‘Metaverrrrrrr’. Constantly interrupted by the First Choice marketing team – and their increasingly insane suggestions – The use of multiple presenter, Mario and Pattie represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals as the credit card of this generation, and the next one, too.
We created an entertainment online film, demanding to draw the new generation who fully embrace the online platforms. Start by posting entertainment films through our social media, we use diverse online media placements e.g., Facebook, YouTube and Website on 27th January.
2022 Awards
Total Points: 6
Bronze Award
Credits
Agency
The Leo Burnett Group Thailand / Bangkok
Client / Brand
Krungsri First Choice / Bangkok
Production Company
Factory01 Co., Ltd. / Bangkok
Music / Sound Production Company
Mellow Tunes / Bangkok
Post Production Company
One Cool Production / Bangkok
Media Distribution Company
Initiative / Bangkok
Chief Creative Officer
Sompat Trisadikun
Director
Wuthisak Anarnkaporn
Director of Photography
Natdanai Naksuwan
Editor
Sippanart Olarnsaritkul
Executive Creative Director
Ariyawat Juntaratip
Group Creative Director
Pathida Akkarajindanon
Sarut Yungcharoen
Producer
Rungtawan Nanthasaen
Account Director
Pattra Ketsamathi
Account Executive
Naphat Chiangrat
Agency Producer
Rungrudee Chinpratan
Account Management Director
Rathawan Sukanake
Assistant Film Director
Mattanee Uajarernsup
Wityawat Lakam
Strategic Planner
Praewpakorn ChumsaiNaAyudhaya
Surapen Yosravikul Saito
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