ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2022 ONE Asia - Innovation

Hydrogen Garbage Truck

Agency INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul

Client Hyundai Motor Group

Category

Product Innovation

Annual ID

OA22_IN001S

Description

[Designed Only For Sanitation Workers]
We see garbage trucks daily. The problem is that the truck’s gas, noise, and heat emission are threatening sanitation workers’ health. Due to emission from garbage trucks, the lung function of sanitation workers are worse than mining workers, causing a high risk of lung cancer. As a response, Hyundai Motor Group presented a special garbage truck designed only for sanitation workers.

[Hydrogen Garbage Truck Optimized For Sanitation Workers’ Health]
Based on the previous garbage truck, the Hydrogen Garbage Truck was developed to only discharge water and minimize noise or heat emission, dramatically improving the work environment. The most important feature of the Hydrogen Garbage Truck is the portable sink using water, the only by-product of the vehicle. Sanitation workers are exposed to a variety of pollutants while collecting garbage. (An average of 260,000 bacteria are detected from the body of a sanitation worker after their routine) However, they persistently suffered from infectious diseases because they cannot wash their hands while working. By allowing the sanitation workers to wash their hands during work, the portable sinks reduced the risk of infection by 90%.

[Portable Sink Mindful Of Sanitation Workers’ UX]
During their operation, existing hydrogen cars discharge water through the exhaust port. We collected this water in a separate tank to supply the portable sink(about 21 liters of water is discharged after an hour of driving at 100km). Considering the UX of the sanitation workers who primarily work at the rear of the vehicle, drawer-type portable sinks were created outside the truck. After use, the sink can retract back, not interfering with the user’s movement. The portable sink has received great reviews from the sanitation workers, and the Hyundai Motor Group plans to mass-produce this function as an option for hydrogen trucks.

2022 Awards

Total Points: 14

Silver Award

Credits

Agency

INNOCEAN / Seoul

Client / Brand

Hyundai Motor Group / Seoul

Production Company

Planit Production / Seoul

Art Director

Ha Yong Jung

Chief Creative Officer

Jung A Kim

Creative Director

Nari Moon

Creative Technologist

Honam Kim
Hye dong Roh

Director

Sung Bin Kim

Director of Photography

Changmo Ku

Executive Producer

Hyungjoon Park

Producer

Jinkyu Choi

Account Director

Ik-Chang Choi

Account Executive

Jinwoo Kim
Minchong Kang
Yunmi Choi

Agency Producer

Bae-Sung Kim

Line Producer

Jaewon Moon
Moonju Jung

Project Manager

Dongjun Park
Jiwon Lee

Chief Account Director

Chul Yum

Digital PR Manager

Donghyun Kim
Eunkyeong Chang

EDIT Supervisor

Sewon Oh

Marketing & PR Director

Dongbin Seok

Media Planner

Jiye Yu

Senior Project Manager

Sangyoon Lee

Senior Sound Supervisor

Sunghwan Jung

Sound Supervisor

Heekook Heo

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