ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
No pests allowed
Agency Ogilvy Group Thailand / Bangkok + LIVE LONG LIFE COMPANY LIMITED / Bangkok + Illusion CGI Studio / Bangkok
Category
Posters
Annual ID
OA22_PO001G
Description
The ad series communicates the idea through an illustration of ‘Glimpses of the body’ featuring common insects inside Thai households; Cockroach, Fly, and Ants. The ad only reveals and exaggerates the insect’s body outline, the head, eyes, legs, and wings from the food’s point of view rather than focusing on the food’s freshness as the typical ad does. The primary white color is to set consumer’s perception of hygiene, premium product and minimalist feel. The human hand stretching the cling film over the plate is to reinforce that the product is a reliable barrier to insects getting into the food– the quality of Goo Go Green that is the solution to consumer’s wellbeing.
2022 Awards
Total Points: 30
Gold Award
Credits
Agency
Ogilvy Group Thailand / Bangkok
Client / Brand
LIVE LONG LIFE COMPANY LIMITED / Bangkok
Production Company
Illusion CGI Studio / Bangkok
Writer
Thanachai Shavitranuruk
Creative Director
Worarit Boonpirom
Executive Creative Director
Gumpon Laksanajinda
Illustrator
Surachai Puthikulangkura
Photographer
Surachai Puthikulangkura
Producer
Kannika Mongkolrattanachart
Strategist
Bodin Witta
Varisara Srisukh
Chairman
Nopadol Srikieatikajohn
Managing Director
Jiravara Virayavardhana
Strategic Planning Director
Sasipa Mongolnavin
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