ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Brand Installations
Annual ID
OA22_PO002G
Description
Three Spotify Codes were placed in the Kanazawa area of Japan, as the first stage of a plan that will provide unique cultural experiences throughout 6 different regions.
Locations for the Codes were chosen to bring about a unique experience of sight and sound, making the engagement more meaningful and memorable.
On traditional Chaya Gai street, where teahouses have thrived since the early Edo period, a Lantern Code greeted visitors inviting them to hear a kind of modern beauty steeped in tradition to complement what they were seeing.
In Houshima-machi, a favorite for cherry blossom lovers in the spring, a Code created by a contemporary Ikebana artist, triggered a modern musical arrangement fitting the meaningful, ephemeral season.
While in Noto, known for its squid, a Code made of the local seafood, offered a song of the sea to enjoy while taking in the ocean view.
2022 Awards
Total Points: 30
Gold Award
Credits
Agency
Geometry Ogilvy Japan / Tokyo
Production Company
TYO drive / Tokyo
Art Director
Carel Christie
Copywriter
Kotoha Tanaka
Yutaro Nagata
Chief Creative Officer
Doug Schiff
Matthew Barnes
Creative Director
Kensui Arao
Tristan Vogt
Yasushi ARIKAWA
Designer
Mariko Oka
Director of Photography
Kenji Aritomo
Executive Creative Director
Peter Little
Producer
Natsuki Tosa
Sho Ishikawa
Product Manager
Kazuya Kawamura
Kihiro Sato
Strategist
Shannon De Araujo
Artist
Aya Sato
Masayuki Kato
Creative Chairman
Pete Case
Retoucher
Akio Yamaguchi
Senior Art Director
Masaru Uemura
Technical Lead
Suresh Kumar
Account Manager
Amanda Marshall
Associate Art Director
Mayumi Morita
Iori Hayakawa
Associate Planning Director
Sophianna Bishop
Associate Strategist, Digital
Ricky Suzuki
Business Director
Takemi Sakairi
Client - Consumer Marketing Lead
Ai Kawasaki
Creative Producer / Activation Manager
Takehito Hikida
Creative Service Manager
Chiharu Ozaki
Creative Video Director
Morris Ku
Fisherman
Akira Sakamoto
Flower Artist
Suguru Uesugi
Hair & Makeup
Sayumi Ono
Head of Marketing
Mai Ihara
Lantern artist
Hitoshi Kamei
Location coordinator
Soushi Miyajima
Motion graphic
Kidai Kato
Ryota Endo
Offline Editor
Syun Saito
Sound Producer / Artist
Matt Cab
Visual Artist
Victor Camacho
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