ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2022 ONE Asia - Print & Out of Home

Sound Tour

Agency Geometry Ogilvy Japan / Tokyo + TYO drive / Tokyo

Client Spotify Japan

Category

Brand Installations

Annual ID

OA22_PO002G

Description

Three Spotify Codes were placed in the Kanazawa area of Japan, as the first stage of a plan that will provide unique cultural experiences throughout 6 different regions. Locations for the Codes were chosen to bring about a unique experience of sight and sound, making the engagement more meaningful and memorable. On traditional Chaya Gai street, where teahouses have thrived since the early Edo period, a Lantern Code greeted visitors inviting them to hear a kind of modern beauty steeped in tradition to complement what they were seeing. In Houshima-machi, a favorite for cherry blossom lovers in the spring, a Code created by a contemporary Ikebana artist, triggered a modern musical arrangement fitting the meaningful, ephemeral season. While in Noto, known for its squid, a Code made of the local seafood, offered a song of the sea to enjoy while taking in the ocean view.

2022 Awards

Total Points: 30

Gold Award

Credits

Agency

Geometry Ogilvy Japan / Tokyo

Production Company

TYO drive / Tokyo

Art Director

Carel Christie

Chief Creative Officer

Doug Schiff
Matthew Barnes

Designer

Mariko Oka

Director of Photography

Kenji Aritomo

Executive Creative Director

Peter Little

Product Manager

Kazuya Kawamura
Kihiro Sato

Strategist

Shannon De Araujo

Creative Chairman

Pete Case

Retoucher

Akio Yamaguchi

Senior Art Director

Masaru Uemura

Technical Lead

Suresh Kumar

Account Manager

Amanda Marshall

Associate Art Director

Mayumi Morita
Iori Hayakawa

Associate Planning Director

Sophianna Bishop

Associate Strategist, Digital

Ricky Suzuki

Business Director

Takemi Sakairi

Client - Consumer Marketing Lead

Ai Kawasaki

Creative Producer / Activation Manager

Takehito Hikida

Creative Service Manager

Chiharu Ozaki

Creative Video Director

Morris Ku

Fisherman

Akira Sakamoto

Flower Artist

Suguru Uesugi

Hair & Makeup

Sayumi Ono

Head of Marketing

Mai Ihara

Lantern artist

Hitoshi Kamei

Location coordinator

Soushi Miyajima

Motion graphic

Kidai Kato
Ryota Endo

Offline Editor

Syun Saito

Sound Producer / Artist

Matt Cab

Visual Artist

Victor Camacho

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