ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2022 ONE Asia - TDC Typography

Anek Multi-script

Agency Ek Type / Mumbai

Client Google Fonts

Category

Type Design

Annual ID

OA22_TD002B

Description

Anek is a contemporary, multi-script, variable type-family designed for large sizes and short texts. Characterised by distinct visual features, balanced structures, and rhythmic textures; this family of nine Indic scripts and Latin, has multiple weights and widths. While its shared aesthetics are drawn from a collaboratively decided pool of visual features, the design of each script amalgamates influences from its own typographic culture as well as the perspectives of individual designers.

The expansive design space of Anek allows it to don multiple personalities. It comes alive in its boldest weights. Sharp terminals and tapered joineries sparkle amidst regimented forms, making this ideal for setting captivating headlines or that memorable word-mark. As weight reduces, these striking visual features mellow down until they remain a faint echo in the lightest weights. At its most condensed — compact, capsular structures impart a graphic texture. Whereas, on the wide end of the spectrum, the extra legroom lets each letter yawn and stretch into their message. In contrast to the extreme styles that wear the style on their sleeve, the middling widths and weights give importance to clarity over personality. In the presence of other styles, they recede into the back, allowing the extremes to shine. But left on their own, they set text with a quiet confidence.

A well-informed, conscientious and versatile addition to the typographic palettes of its users, Anek meets the demands of a wide range of applications and allows the page to be lavished with a finely tuned typographic hierarchy.

2022 Awards

Total Points: 6

Bronze Award

Credits


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